Google has updated the structured data documentation for structured data carousels (beta) that display rich results for qualified topics. The new documentation clarifies the specific requirements and makes it more explicit that rich results features are limited to a single geographic area.
Structured Data Carousels (beta)
Carousels Structured Data (beta) enables web publishers who aggregate information related to travel, local and shopping to add structured data to their pages that makes them eligible for a new rich result carousel that prominently displays their content in the results of the search in a horizontal scroll. list (the carousel).
This rich beta results feature uses the ItemList structured data and is available for web pages that display content related to the LocalBusiness, Product, and Event Schema.org structured data properties. Each carousel tile displays relevant information such as price, rating, dates, and images in a rich, interactive format.
More emphasis on the summary page
The updated documentation makes it clearer that beta carousel structured data should be implemented in a summary page that links to pages with more detailed information, and that linked pages containing the details do not need to have this specific structured data. .
The old documentation contained the following instructions:
“Add tagging to a single page (also known as a single listing, all on one page) that contains all of the listing’s information, including the full text of each item. For example, a list of the best hotels in a location , all contained in one page”.
The new documentation now explains it like this:
“Choose a single summary page that contains information about each entity on the list. For example, a category page listing “top hotels in Paris,” with links to specific detail pages on your site for more information on each hotel
An example is also added to clarify:
“For example, if you have a ‘Things to do in Switzerland’ article that lists both local events and local businesses.
Add the required properties to this summary page. You do not need to add tagging to detail pages to be eligible for this beta feature.”
There is also a whole new paragraph:
“Your site must have a summary page and multiple detail pages. This feature is not currently designed to support other scenarios, such as an all-in-one page where ‘details’ are anchor points within the same page
The tagging should be on a summary or category page, which is a list-like page that contains information about at least three entities and then links to other pages on your site for more information about those entities. While you don’t need to add tagging to your detail pages, you must include the URLs of your detail pages in your summary page tagging.”
Finally, there is an edit to a short paragraph that makes it clearer that the structured data is for a standalone summary page.
This is the previous version:
“The canonical URL of the item’s detail page (for example, the hotel or vacation listing on this page). All listing URLs must be unique, but be on the same domain (the same domain, or sub or super domain than the current page).
This is the new version (new wording is in italics):
“The canonical URL of the item’s detail page (for example, the standalone page for a single hotel or vacation listing that was referenced on the summary page). All URLs in the listing they must be unique, but be on the same domain (same domain, or subdomain, or superdomain as the summary page).
Clarification on geographic eligibility
Google’s changelog documentation on the changes notes that the changes are intended to clarify that structured data can be used on summary pages. However, it doesn’t take into account that the new documentation also has more information about where the new rich results features are available.
Here’s what the changelog says:
“Clarified that the beta carousel feature is for sites that have a summary page that links to other detail pages on their website. The tagging must be on the summary page and you don’t need to add tagging on detail pages to be eligible for this feature.”
But this changelog is incorrect because it omits that there is an additional paragraph that clarifies that this rich results feature is geographically limited.
The previous version did not say anything about which countries are eligible for rich beta results. This information was in the initial announcement of the new feature, but not in the documentation for the new feature.
The new documentation has this additional content that corrects the omission:
“Feature Availability
This feature is in beta and you may see changes to requirements or guidelines as we develop this feature. If your business is based in the EEA or serves users in the EEA and you want to find out more and express an interest in these new experiences, you can start by filling out the relevant form (for flight enquiries, use the interest form for flight enquiries). ).
This feature is currently only available in European Economic Area (EEA) countries on both desktop and mobile devices. It is available for travel, local and shopping inquiries. For shopping inquiries, it is being tested first in Germany, France, the Czech Republic and the UK.”
It’s curious that Google omits important information about feature availability in the original Carousels (beta) documentation and then fails to mention in the changelog documentation where it was added back.
This is important information and adding it to the recently updated documentation should have been noted in the changelog.
Read the recently updated documentation and guidelines:
Structured Data Carousels (beta)
Featured image by Shutterstock/Framalicious
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