Google is testing a new badge People also consider the ads that appear in brand search results.
The tag appears as a gray box below the company name, logo, and URL, as shown in the following screenshot:
The feature is not clickable and therefore its purpose is to cause confusion among PPC marketers.
first discovered The new ad badge was first spotted by Anthony Higman, CEO of the online advertising agency acquire. He shared his thoughts X:
“Google Ads is getting weird AF. ‘People also consider’ badge in a search for our brand.” “What else is there for people to also consider in a search for my brand? Or is this a sign of things to come?” “Is that what they’ve been doing by matching all brand terms to keywords? They’re really about to throw us all into our competitors’ ad auctions without soliciting and then just throw in a badge “People also consider ‘in these ads and call it a day?’ “I think that’s why they’ve been linking brands to keywords for the last couple of years. If they’re really going to do what I think they’re going to do with these, it’s NOT smart or innovative, it’s desperate and dirty.”
What Google says. Google did not immediately respond to Search Engine Land’s request for comment.
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why now The new badge comes just a week after Shalom Goodman spotted Google testing a “Related to your search” badge on search ads. This tag also appears as a gray box below the company name, logo, and URL, as shown in the following screenshot:
Google has yet to offer any further insight or explanation about this feature.
Why we care If Google starts forcing companies into their competitors’ ad auctions, it could be bad for business. Customers may see competitors’ ads when they search for your brand, causing you to lose a potential sale. Also, paying for ads on competing brand searches is unlikely to reach high-value customers because they’re looking for a specific brand, not just a service, which ultimately creates a user experience poorer
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid media, retail media and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
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