Cogwheel launches hotel industry intelligence tool
October 3, 2022
In the United States, hotel industry specialist Cogwheel Marketing has launched a business intelligence and reporting tool, which aggregates data from multiple sources to provide a 360-degree view of a hotel’s online presence.
Cogwheel provides strategy and services to brand hotels, ensuring they develop their online positioning against the competitive set and with similar hotels. Services include support for opens, conversions, content, images, search engine optimization, OTA (online travel agency) optimization, social media, paid marketing strategy and consistency with UNAP (URL, Name, Address , telephone).
The new Cogwheel Analytics tool aggregates reserved data from multiple sources to gather highlights from website performance, paid media and advertising campaigns, review analytics, social media, and agency data points. online travel, providing both cumulative reports and individual hotel data. Their media metrics come from Expedia Travels, metasearch, Google search engine marketing and display. In addition, it can provide review metrics such as volume of reviews and responses per channel, sentiment analysis and comments; and social media metrics such as organic and paid performance, engagement and overview of all published content.
CEO Stephanie Smith (pictured) comments: “Our platform should save time for market leaders to help analyze their hotel portfolios while sharing valuable insights with their owners and operators. This product has been in production for a long time because the data points are so disconnected. That’s why there’s nothing like it for our industry.’
Website: www.cogwheelmarketing.com .
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