With the Internet fundamentally changing the world of work and play, many companies have implemented their own training and development programs so that potential employees learn as they earn. The eLearning market is booming, with more than 70% of all formal education programs to be based on EdTech solutions by 2027. Not just for kids and high school students, educational technology solutions are being developed for all demographics, creating a broad ecosystem of available resources. on the web
Location
With a large audience, comes a large demand. And with a wealth of online learning materials, eLearning solution developers can learn the tricks of the trade online. focus on
One of the first things you should do if you want to grow your eLearning audience would be to focus on localization. What is localization? As an online voiceover agency and provider of professional location servicesVoquent explains it as the process of adapting training material and translating that material for a specific language and culture.
The more people who can understand your eLearning content, the bigger your potential audience, and this can be done through subtitles or audio dubbing. To reach new audiences, especially if they are in another country that speaks a different language, you need to have material adapted for those countries.
Note that it’s not just about translating; Any expression used in the mother tongue may not be translated, but will have to be transmitted to the new language, which requires an understanding of the culture and subsequent adaptation of the script, commonly called transcreation.
Perform SEO
The next thing you need to do if you want to reach new audiences, or grow your eLearning audience, would be to do SEO. If you’re not familiar with it, SEO stands for Search Engine Optimization. It is the process of optimizing your site to be more visible on search engine results pages or SERPs.
The good news is that you already have a website, so now you just need to focus on optimizing your site and any off-site content. You can slow down loading speed, make sure your site is visually appealing, that users can find everything they need, and more. The higher your site appears in search results; the more likely someone will click on your site instead of another.
Advertising campaigns
Running advertising campaigns can also increase the size of your eLearning audience. This is one of the easiest things you can do and is very effective on search engines like Google. You’ve probably seen ads on Google before, as they have the prefix “Ad” before the URL and appear as organic search results on the results page.
The best method for Google Ads would be CPC or CPE (cost per click or cost per engagement). That’s because with both methods, you’ll only pay when a user clicks on your ad or interacts with your ad in some way. There are also several types of campaigns, including display, app, video, search, and shopping campaigns. Combined with localization, it is also beneficial to advertise in all the languages in which you provide content.
Evaluate Audiences
One of the most important things you will need to do to grow your eLearning audience is to evaluate this current audience and the other groups you want to target. The main reason you should do this is that you need to find out why they use your services and their average level of knowledge in the courses.
Once you have this information, you need to find out why your target audience will use your services and how much they know about the course content before they start. Not all countries have the same level of education or educational approach, so you need to determine whether all audiences will and can use your eLearning content in the same way. Otherwise, changes will need to be made to the promotional material you use to sell to this new demographic.
Make use of influencers
Another method is to make use of influencers. Influencers have built up a large following, usually on social media platforms, and will advertise a product or service in exchange for remuneration. There are many different types of influencers;
Nano influencers: 1,000 to 10,000 followers Micro influencers: 10,000 to 50,000 followers Mid-level influencers: 50,000 to 500,000 followers Macro influencers: 500,000 to 1,000,000,000 followers: 0,010,000 followers
When choosing an influencer, there are a few things you should consider. The first is the size of the influencer’s audience compared to the demand for your service; it would be useless marketing to millions of people with a particularly niche course when only a few hundred thousand or less would be interested.
The next and most important factor is to choose an influencer within the same niche as your course content. In this way, the best value for money is achieved, as a more significant percentage will probably be interested in the product shown to them.
Again, when combined with localizing your content for global audiences, foreign influencers will also help increase the number of foreign-speaking participants in your eLearning content. Let’s say your course is currently only in English, then you’re missing out on the 360 million Spanish people who also want to participate, and influencing is a great way to kick-start it with a new audience.
Guest blog
The next method you could use to grow your eLearning audience would be to engage in guest blogging. Guest blogging is when you create content for other websites. Why would you do that? Because guest blogging is one of the best ways to get backlinks, and backlinks are essential for getting more traffic as well as increasing your site’s authority.
When search engines like Google see that your website is gaining backlinks, they will assume that the content you are creating is credible and entertaining, which will help your site rise in rankings. This benefit is that you will start to get more organic traffic and more people will see your site in the search engine results pages.
Featured image: seb_ra, iStock.
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