Janover announced that organic website traffic increased by more than 70% in 2023 compared to 2022 and also reported that it achieved more than 100 million organic impressions on Google in the year ending December 31, 2023. Organic traffic is the number of website visitors that come from unpaid. search engine results. Organic impressions represent instances, as reported by Google, when a user sees a link to your website while performing a search without the help of paid advertising. “We are pleased to have crossed the 100 million impressions mark in a calendar year. It is a testament to the anti-fragility of a market and how market dislocations can add value to corners of the business,” he said Blake Janover, president and CEO of Janover Inc. “Since inception, we’ve taken in more than $200 billion in business loan applications, almost entirely through organic traffic from search engine optimization, which drives inbound applications at zero incremental cost to us. Additionally, we had over 100 million impressions on Google. The increase in organic website traffic and organic impressions are a direct result of our successful SEO efforts and strategies, as well as the nature of our business, which in the long term we expect to benefit from market dislocations. These 100 million impressions contribute to our brand and its subsequent visibility, which we believe will also improve conversion rates. We are modernizing financial services for entrepreneurial commercial property owners and small businesses and the first step in that process is online.We are proud of what we are building,” concluded Mr. Janover.
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