Sharing IP addresses on shared servers is normal and good for Google rankings

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Google’s John Mueller said for the umpteenth time that sharing IP addresses and/or having your site on a shared server and/or using a CDN that does all of that is fine for Google search, SEO, and rankings. In fact, he said it’s “normal” for sites to do this.

John wrote X, “There is a limited number of IP addresses, it is normal for them to be shared.” This was in response to concerns that sharing IP or hosting with spammy sites can hurt your SEO:

There is a limited number of IP addresses, it is normal for them to be shared.

— John (@JohnMu) April 3, 2024

I mean, there are very rare cases where Google has completely banned hosts and removed an entire type of ccTLD. But that’s very rare, which I guess is where the rumors started.

John Mueller added X when someone said “Discovered using reverse ip lookup tool: One of my websites shares an IP with 129 others, many of them spam. Could this damage my site’s reputation?” ” He replied, “tldr: no.”

Added:

That’s how CDNs work, it’s also how shared hosting works. Also, CDNs usually use a globally distributed set of data centers, so the IP address can change based on time/location. Search engines have practice dealing with this.

tldr: no
That’s how CDNs work, it’s also how shared hosting works. Also, CDNs usually use a globally distributed set of data centers, so the IP address can change based on time/location. Search engines have practice to deal with it :-).

— John (@JohnMu) April 3, 2024

In 2019, Google said this before, saying that sharing IP addresses is fine, and in 2016, it said don’t worry about IP addresses. This was a concern back in the early 2000s, but it really isn’t today.

Again, this isn’t new, but I thought I’d share this information again based on people’s question.

This came about when John Mueller told CDNs to stop blocking Googlebot:

If you use a CDN set to be aggressive about managing bots, Googlebot won’t be able to get through it and nothing will be indexed.

*Cough* @Cloudflare https://t.co/0NpKKy20KG

— John (@JohnMu) April 2, 2024

Discussion forum a X.



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About the Author: Ted Simmons

I follow and report the current news trends on Google news.

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