Tom Borman, Legal Marketing and Editorial Contributor at LawFuel
Forbes is known for its lists, so when Forbes Advisor listed the top search engine optimization (SEO) law firms in the United States, we checked the Forbes Top 10 SEO Services list to see if the same SEO services also helped law firms with your SEO requirements.
We checked through Forbes’ list of SEO service providers to see if their recommended SEO agencies handled lawyer marketing, let alone specialized in this area.
The Forbes Top 10 SEO list also offers legal services, all of which promise a variety of benefits and incentives for law firms to use their custom legal marketing services.
We also note that the Forbes list was updated in March 2024. And we also recently wrote about law firm SEO services, noting some of the key criteria required for law firm SEO.
In the competitive landscape of the legal industry, having a strong online presence is paramount. Search Engine Optimization (SEO) services play a crucial role in improving the visibility of law firms and attracting potential clients. To help you navigate the myriad of options available, Forbes Advisor has evaluated over 100 agencies and identified the 10 best SEO services tailored for law firms.
1. Smart sites
SEO Law Firm? Yes, another SEO company that has long experience in handling attorney marketing with strong referrals. See details here.
Location: Paramus, NJ Founded: 2011 Why it’s the best: SmartSites provides comprehensive SEO solutions customized to meet the unique needs of law firms. With a proven track record of delivering exceptional results, SmartSites stands out as the best choice for law firms looking to improve their online presence.
2. Victory
SEO Law Firm? Yes, another agency with considerable experience in handling the full range of solicitor marketing requirements. See details here.
Location: San Francisco, CA Founded: 2012 Why it’s the best: Victorious specializes in providing SEO services for new websites, helping them gain traction in search engine rankings. With a focus on innovative strategies and cutting-edge techniques, Victorious is ideal for law firms looking to establish a strong digital footprint early on.
3. WebFX
SEO Law Firm? Yes. The firm places a certain emphasis on its work with law firms. See details here.
Location: Harrisburg, PA Founded: 1995
The Forbes view – Why it’s the best: WebFX offers affordable monthly SEO plans designed to fit the budget constraints of law firms. With transparent pricing and a commitment to delivering tangible results, WebFX is a trusted partner for law firms looking for cost-effective SEO solutions.
4. OuterBox
SEO Law Firm? Yes. The firm says its 20 years of experience with SEO law firm at every level makes it a pre-eminent law firm specializing in SEO services. See details here.
Location: Akron, OH Founded: 2004 Why it’s the best: OuterBox specializes in eCommerce SEO, offering tailored strategies to optimize online stores for maximum visibility and profitability. With a focus on driving organic traffic and increasing sales conversions, OuterBox is the preferred choice for law firms with e-commerce platforms.
5. Brand SEO
SEO Law Firm? Yes. the company is another award-winning SEO veteran of over 20 years and works with various professional organizations and firms, including lawyers.
Locations: Boca Raton, Philadelphia, New York, Los Angeles, Hollywood Founded: 2006 Why it’s the best: SEO Brand excels at building brands through SEO, helping law firms improve visibility and authority of your brand in the digital space. With a multifaceted approach and a team of experienced experts, SEO Brand enables law firms to establish a strong and recognizable brand presence online.
6. Funnel Boost Media
SEO Law Firm? Yes, Funnel Boost is one SEO company that highlights their work for the legal industry. See details here.
Location: San Antonio, TX Founded: 2012 Why it’s the best: Funnel Boost Media specializes in local SEO, enabling law firms to dominate their local markets and attract clients within their geographic proximity. With targeted strategies and localized tactics, Funnel Boost Media helps law firms strengthen their presence in the community and drive local leads.
7. Greater visibility
SEO Law Firm? Yes, and another agency that highlights their work for law firms by focusing on their specialized legal SEO (and PPC) services. Ssee more details here.
Location: Memphis, TN Founded: 2009 Why it’s the best: HigherVisibility offers full-service SEO and Search Engine Marketing (SEM) solutions, providing comprehensive strategies to maximize online visibility and drive business growth. With a focus on holistic optimization techniques, HigherVisibility is a trusted partner for law firms seeking integrated digital marketing solutions.
8. Everything Digital
Law Firm SEO: Yes, the business is extensive and they handle a wide variety of SEO work. See details here
Location: San Diego Founded: 2004 Why it’s the best: Intero Digital specializes in serving the unique needs of large organizations, offering customized SEO strategies to align with their extensive requirements and goals. With extensive experience and expertise, Intero Digital offers tailor-made solutions to help large law firms achieve their digital marketing goals.
9. Increasers
SEO Law Firm? Yes, the firm has a strong presence among legal marketing professionals, specializing in particular in family law and personal injury law marketing. See details here.
Location: Marlton, NJ Founded: 2012
Forbes says: Why it’s the best: Incrementors stands out for its exceptional customer service, providing personalized support and guidance to law firms throughout their SEO journey. With a focus on building long-term relationships and delivering measurable results, Incrementors is a trusted ally for law firms looking for reliable SEO services.
10. Fannit
SEO Law Firm? Yes, while Fannit has a solid foundation in a variety of business and commercial services, it also promises to increase qualified leads for attorneys and offers guarantees to do so. See details here.
Location: Everett, WA Founded: 2010
Forbes says: Why it’s the best: Fannit specializes in SEO content writing services, crafting compelling content optimized to engage audiences and improve search engine rankings. With a team of expert writers and SEO experts, Fannit helps law firms create impactful content that drives traffic and leads.
When selecting an SEO service provider for any law firm, you should consider all the factors that will be important, such as experience, track record, and alignment with your firm’s goals.
The Forbes list of SEO companies is made without resorting to money-related commissions, as the website keeps the two separate, thereby increasing the value of its editorial efforts.
Choosing a good agency is certainly a key concern and we also note that there are some agencies that specialize in law firm SEO work only: LegalSeoFirm being an example, but check carefully.
There are certainly many things SEO professionals can do to increase their search engine rankings. Although the work of SEO experts is different, most of them offer SEO services such as content creation, website optimization, and both SEO and PPC services.
Paper Street (an SEO agency) offers some helpful tips on what to ask an agency and some strategic questions you, as lawyers, need to ask.
The SEO agency field is competitive and requires some effort with competing claims and promises, but the Forbes list involves a large degree of editorial independence on the part of Forbes, although they do get some income from the lists .
Read more here:
Best SEO Services for Law Firms: How to Hire an SEO Engine
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