YouTube has introduced three new updates for content creators, aimed at giving them a deeper understanding of their audience and improving their user experience. These updates include:
Live reaction analysis. Breakdown of impressions from new and returning viewers. The ability to stream live on YouTube in HDR.
Live reaction analysis. YouTube is introducing new real-time analytics for live streams, allowing creators to monitor viewer reactions as they happen. This data reveals the number and types of reactions received, for example emojis like love hearts or parties.
To access this information, simply visit your content and go to the overview tab. Note that this feature is currently exclusive to Studio web and mobile.
Breakdown of impressions. YouTube is rolling out a new filter that lets you see the number of impressions segmented by new and returning viewers. This feature aims to help you gain a deeper understanding of your audience, allowing you to adjust your content strategy to attract both new and returning viewers if you so choose. You can access this feature in YouTube Studio Analytics in advanced mode.
HDR live streaming. You can now stream live on YouTube in HDR. Conor Kavanagh, head of YouTube’s monetization policy, explained the benefits of this new functionality:
“With HDR, you get sharper whites, more inky blacks, and more beautiful colors that pop. HDR also allows you to capture much more detail in your stream because fine-grained color gradations are preserved instead of smeared, resulting in to hyper-detailed and hyper-realistic streams for your viewers.
With the latest version of OBS 30.1, you can now stream in HDR on YouTube using RTMP. This allows you to use your existing RTMP workflows and give your viewers the highest quality experience that YouTube has to offer. Also, you can stream in HDR for gameplay if the game you’re playing supports HDR. To do this, make sure your monitor supports HDR and that your camera, if applicable, also supports HDR for PQ or HLG.
Note that you can currently use hgvc Kodak to play in HDR, but HDR playback with ab1 is not yet supported.
Why we care Analyzing live streaming reactions and breaking down impressions from new and returning viewers provides more detailed information about your audience, allowing you to adjust your content strategy accordingly. In addition, HDR live streaming provides higher quality video for your viewers, which could help increase engagement and create a better user experience.
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deep dive Check out the ones on YouTube announcement in full for more information.
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