Edgar Cervantes / Android Authority
TL;DR
Google is showing AI-generated summaries of results for some searches as part of its Search Generative Experience (SGE). This feature was previously optional, but is now being tested on a limited group of US users without registration.
Google is testing a new feature that uses artificial intelligence to generate summary results for Google search results, somewhat bypassing the traditional list of links. Google last year announced the Search Generative Experience (SGE), which offered summaries of AI-powered generative search results, but the feature was only available to opt-in users.
He reported first Search Engine Land, Google is testing these AI summaries with a limited group of US users, regardless of whether they have signed up for SGE. These summaries will appear in a shaded section at the top of search results for specific queries, especially those that Google considers complex or require information from multiple sources.
Imagine searching for “How to remove water stains from wood?” Instead of scouring multiple websites, Google’s AI could analyze relevant sources and provide a concise answer to the same search results. This could significantly speed up your search process and potentially eliminate the need to click on any links. By making this feature the default for some users, the company aims to collect feedback from users who have not opted into SGE to understand how a wider audience might find this technology useful.
For now, Google still considers this an experimental feature, but it raises a crucial question: Could this hurt websites that rely on search engine optimization (SEO) traffic? If users find their answers directly in the AI summaries, they may not visit the websites at all. This could have a significant impact on online businesses and content creators who rely on clicks to their sites for revenue and audience growth.
While Google stresses that these summaries will only appear when they offer a clear advantage over traditional results, the potential change in user behavior is undeniable. This shift from making the SGE experience an experimental default activation for many users certainly signifies Google’s growing confidence in its AI technology and its potential to revolutionize the way we search for information online.
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