In a recent public service announcement on Twitter, YouTube product manager for homepage and recommendation Todd Beaupre warned content creators against arbitrarily removing videos from their channels.
YouTubers: Don’t delete videos unless you have a very, very good reason. When you delete a video, you remove your channel’s connection to the audience that watched it. If you want to maximize your growth, keep your videos public or unlist them if necessary.
— Todd B. (@hitsman) March 23, 2024
His statement points to the potential negative impact of video removal on a channel’s growth.
YouTube says don’t delete videos
Beaupre advised in his tweet:
“YouTubers: Don’t delete videos unless you have a very, very good reason. When you delete a video, you remove your channel’s connection to the audience that watched it. If you want to maximize your growth, keep your videos public or unlist them if necessary.”
YouTube link creator Rene Ritchie further amplified the message, retweeting Beaupre’s post to ensure wider visibility.
— YouTube Liaison (@YouTubeLiaison) March 23, 2024
The coordinated effort of two YouTube representatives highlights the importance of tips for content creators.
Video removal may affect channel growth and discovery
YouTube’s off-track PSA on Twitter suggests that video removal could be a big factor in YouTube’s algorithm for homepage recommendations.
The platform is less likely to recommend videos from channels with a history of content removal, as it could negatively impact user experience and engagement.
YouTube’s recommendation system is designed to connect viewers with content they’re likely to like and engage with. If a channel deletes videos frequently, it disrupts the viewer experience and makes it difficult for the algorithm to accurately assess the value of the channel.
Remove list instead of delete
Advice on keeping videos public or unlisted, rather than removing them entirely, gives creators a middle ground to manage their content without compromising its growth potential.
By maintaining a stable video catalog, creators can foster long-term connections and provide a consistent data stream for YouTube’s algorithm to evaluate their channel’s relevance and engagement.
Frequently asked questions
How does deleting videos from a YouTube channel affect its growth?
Deleting videos from a YouTube channel can negatively impact the channel’s growth potential.
When a video is deleted, the connection that was created between the channel and its audience through that video is lost.
Such removal may reduce the channel’s visibility and discoverability within YouTube’s recommendation algorithm, which may hinder the channel’s ability to attract new viewers and negatively impact user experience and engagement.
What is the recommended alternative to remove YouTube videos?
The recommended alternative to deleting YouTube videos is to keep them public or remove them from the list.
This way, creators can manage their content library without compromising their channel’s growth potential and algorithmic evaluation.
This strategy ensures that the creator’s video catalog remains stable, which is beneficial for maintaining long-term connections with audiences and preserving the integrity of channel data for YouTube’s recommendation system.
Featured Image: Muhammad Alimaki/Shutterstock
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