TikTok’s Creator Search Insights tool will help creators find trending searches
what is the story
TikTok is launching a new monetization scheme, called Creator Rewards, with the aim of encouraging creators to produce content with high search relevance.
Creators who have revenue on the platform will now be paid in part based on the relevance of their content.
TikTok refers to it as “search value,” one of four key factors that influence creator payouts.
To support this, the company has come up with a tool called Creator Search Insights that helps creators identify trending searches and shape their content accordingly.
Creator Search Insights personalizes content
TikTok’s innovative tool, Creator Search Insights, provides creators with both personalized and broad data to help them create content that aligns with trending searches.
Using this tool allows creators to “get inspiration for their content, adapt their creative strategies to meet audience interests, and create content that people want to see more of,” according to the company.
This method mirrors search engine optimization (SEO), where publishers generate content based on popular search terms.
Tactical advancement towards business goals
TikTok’s focus on content related to search queries represents a tactical move to motivate creators to produce videos that meet business goals.
The platform aims to deliver videos relevant to each search query, improving the user experience and potentially reducing the need for users to switch apps to get information.
This development also highlights TikTok’s serious consideration of its role as a search engine, which poses a potential challenge to traditional platforms like Google and Bing.
TikTok’s evolution in creator monetization approach
In addition to search relevance, TikTok’s updated creator monetization scheme also takes into account innovation, play length, and audience engagement when calculating creator earnings.
This is a significant departure from the initial $1 billion creator fund, with a greater focus on videos longer than a minute.
The change signifies TikTok’s dedication to rewarding creators for generating high-quality content that resonates with their user base and aligns with trending searches.
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