If you have your own website and are involved with the topic of search engine optimization (SEO), you cannot avoid the Google Search Console. What can the tool do, how can you use the features on your website, and what are the benefits of Search Console? You will find out here.
What is Google Search Console?
Search Console, formerly Google Webmaster, is a free Google service. With the tool, you can determine how a page ranks in Google search. Website operators can use the tool to monitor their web presence and correct potential errors. This allows you to identify where improvements need to be made to generate more website traffic.
Who is Google Search Console suitable for?
The Google Search Console it is suitable for everyone who has a website. In online marketing, it helps to analyze the performance of the page and make improvements if necessary. Server and load errors are displayed to administrators and developers allowing for quick fixes. Maintenance and other changes can also be made to the pages in the search results.
Search Console Settings
First, you need to set up a Google account. You can use it to sign in to Search Console. After logging in, the dashboard appears.
The prerequisite for working with Search Console is that
Website ownership is confirmed.
You need to do the following steps:
Determine website ownership (URL prefix ownership or domain ownership) The properties, i.e. the domains/URLs to be checked, must be storedSelect your verification method: Complete the setup (i.e. check URL, request indexing, submit sitemap, check with robots.txt checker).
For more information about registration and the first steps, you can find in the article about it Google Search Console settings.
Is Search Console GDPR compliant?
The use of the Search Console is not objectionable for data protection reasons. The data collected by Search Console comes exclusively from
Google website. The user accepts the collection of their data. If users switch to another website, no further data is collected.
Search Console also does not transmit any personal data to the website operator. They are not individualizable and do not allow conclusions to be drawn about individual users. IP addresses are not collected.
In summary, it can be said that the Google Search Console it is GDPR compliant and can be used without any problems.
What benefits does the tool offer and how important is it for SEO?
What makes Google Search Console so special? The biggest advantage is that it is a tool
from Google and therefore all the important data you need for optimal search engine optimization is available. For a complete concept for SEO and SEA campaigns, you can link GSC with other Google solutions, such as Google AdWords. There is currently no comparable tool that uses such a large amount of data.
What can I do with Google Search Console? What functions does it have?
With the help of search analytics, you can clearly determine through which search queries users reach your website and analyze impressions, clicks and
position of your own website.
Google Search Console offers the following benefits:
Google finds and crawls the website.Impressions and clicks are shown.Ease of use on mobile devices is analyzed.Indexing errors, spam or other technical errors are not only displayed, but the webmaster can also receive a current notification. Google Search Console also shows which internal and external pages are linked.
What other functions does the GSC offer?
In order to achieve optimal page optimization, Google Search Console looks especially at AMP (Accelerated Mobile Pages) and rich snippets.
AMP is a standard for building websites that is important for fast load times on mobile devices.
With rich snippets, an HTML markup in the source code shows what a rich snippet should look like. This means that rich snippets contain additional information that is not stored in the meta description of the relevant landing page, but with the help of tags as structured data in its source code. The Google Search Console shows whether the structured data has been entered correctly. If this is the case, there is a better chance of appearing prominently through a search engine entry in the search results.
What is the structure of Google Search Console?
The Google Search Console it is very easy to use. Users find their way quickly.
Overview
The overview page shows a summary of the website’s performance across
google search. Here you can see at a glance how many clicks your web presence has generated over the past few weeks. Index coverage, desktop and smartphone usability, and improvements are also shown here. In short, it can be said that the overview page gives you an overview of your website and informs about all the critical errors that need to be fixed.
URL check
Here, multiple URLs of a website can be submitted and page ranking in Google search is simulated. As soon as the pages are submitted to Google, users receive an overview of the current status, i.e. Google reports whether the URL has already been submitted for indexing and whether Google has already indexed it or not There is also information about the date the page was last crawled. If a URL check is to be performed for the first time or changes have been made to an existing page, Google may request that the page be indexed. If there are no errors in the live URL, the page
it is treated with high priority for tracking.
One note: Each URL must have its own assigned keywords that the page ranks for.
Otherwise, pages compete with each other and rank worse. None of the pages have a chance to reach one of the first positions of the search engines.
In the article about it Keyword analysis you will find detailed information on the subject.
performance
The “Performance” navigation point shows the search queries of the page. These are
automatically sorted by clicks. In impressions, you understand how often your pages appeared in Google search results. Clicks show how often the search result was clicked. Click-through rate is the result of impressions and clicks. Click-through rate is an important ranking factor. Google interprets from this how much added value the page offers to its visitors.
coverage
Under the Coverage navigation point, the current Google indexing status of all
URLs are displayed. As a website operator, you should regularly check for technical errors. This could be the case, for example, if changes or optimizations have been made to the site, such as removing navigation areas or adding new pages.
Site maps
This is where sitemaps are uploaded. It is important that you upload the sitemap to the
correct format XML format is applied. If changes have been made to
the website, current sitemap, and individual URLs can be uploaded
Dragging This always ensures current indexing.
removing
An address, a directory or the entire website – here the elements can simply be i
it was quickly removed from Google’s index.
Ease of use of the pages
Here is an overview of the page’s usability. Real user data serves as the basis
for that. For this, Google analyzes the measurement values, the result of which influences the ranking in the search results. But what criteria play a role here?
First, the Core Web Vitals. Here, Google evaluates the user experience of mobile and desktop views. The three metrics evaluated here are LCP, FID, and CLS. LCP (Largest Contentful Paint) measures the loading time of the largest element in the viewport. This is usually the first element that users perceive. FID (First Input Delay) records the user’s first interaction with the page. CLS (Cumulative Layout Change) analyzes unexpected layout changes as the user interacts with the page. On the Core Web Vitals report overview page, data is broken down by device. By switching to the diagram, you can switch between the “Bad”, “Improvable” and “Good” tabs.
Do you want to know more about the subject? Then check out the article about it Core Web Vitals.
Mobile First: Google also looks at the user experience on mobile devices. Here, an examination of the previous user experience is performed. It gives limited usability on mobile devices, for example, if texts are too small to read, controls are unfavorably arranged or there are long loading times.
A website is only considered secure if it is available via HTTPS. If not, Google will classify the page as “bad” or “failed”.
Overall, Google scores a
website as “Good” when the following criteria are met:
The Core Web Vitals report is rated “Good”.There are no security and internet presence issues
is provided via HTTPS. User experience on mobile devices was respected.
By the way: The key and end of a good website ranking is meaningful and unique SEO texts.
improvements
This menu item, for example in the “Navigation Paths” area, shows the position of the
subpages in the website hierarchy. You can also see how you can, for example, improve AMP pages.
Manual and security measures
Under this navigation point, various types of security issues are displayed. These could be, for example, URLs inserted by hacking, harmful downloads or deceptive pages. If a website violates the guidelines, a penalty may occur. This is also shown here.
links
Here are the most linked external and internal links for your pages
listed Alternatively, you can check the websites and reference texts here.
Conclusion in Google Search Console
If you want to do good SEO, the Google Search Console it’s fair It offers all the benefits that a website checking tool needs. Plus, it’s free and easy to use. Even without tracking experience, users have a blast
the functions
You are looking for another one SEO tool for your business? Then you’ll find what you’re looking for at OMR Reviews. There are over 50 tools listed that can help you with your search engine optimization.
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