Reddit announced a new ad format known as “freeform ads,” which closely resembles the look and feel of user-shared posts on the platform.
This new ad format allows advertisers to interact with users in a similar way to regular posts, with the goal of maximizing engagement.
Why we care Free-form ads have the potential for brands to efficiently deliver a wide range of information to readers in an engaging way, potentially improving conversion rates. However, ads that look like user-shared posts can irritate users who are looking for genuine user-generated content instead of ads.
How they work Free-form ads allow advertisers to share detailed information with Reddit by combining multiple media types with the help of ready-made templates, such as:
Reddit’s new ad format is inspired by the popular Megathread post type, which serves as a hub for discussions about trending topics. Similar to Megathreads, freeform ads aim to quickly deliver information to readers. This format could be advantageous for advertisers looking to launch products or introduce their brand to a new audience.
Sponsored label. Like other ads on Reddit, users can distinguish freeform ads from regular posts by the presence of a “Promoted” tag displayed next to the company name in the post, as you can see in the graphic Next:
accessibility Free-form ads are now available to all Reddit advertisers globally through the Reddit Ads Manager.
What Reddit says. Jim Squires, Reddit’s vice president of marketing and business growth, said in a statement:
“Free-form ads give advertisers the flexibility to create an ad of any length, using multiple types of media, with a platform-specific look and feel.” “This format encourages a mix of content, context and creativity from brands, while driving strong performance and brand awareness.” “Free-form ads are unique to Reddit and its unique communities. As we continue to invest in our ad product roadmap, it’s important to draw from what people love most about Reddit and create opportunities for companies are part of it”.
Get the daily search newsletter marketers trust.
deep dive Read the Reddit one announcement in full for more information.
[ad_2]
Source link
