“Our platform should save time for market leaders to help analyze their hotel portfolios while sharing valuable insights with their owners and operators,” says Stephanie Smith, CEO and Digital Matriarch.
BOSTON (PRWEB)
September 29, 2022
Cogwheel Analytics aggregates data from multiple sources in digital marketing areas to provide a 360-degree view of a total online presence.
Data points include:
Brand.com/website metrics including channel mix. visits and revenue, traffic source Data and top referring domains Paid media metrics such as Expedia TravelAds, metasearch, Google search engine marketing and view review metrics including review and response volume per channel, analytics sentiment and feedback Social media metrics, including organic and paid performance, engagement and overview of all published content Expedia and Booking.com OTA metrics. Soon!
Cogwheel Analytics aggregates reserved data from various sources to collect highlights from website performance, paid media and advertising campaigns, review analytics, social media, and online travel agency data points .
Highlights of the Business Intelligence Platform include:
Cumulative and hotel-level reports Export reports to PDF or CSV Automation of monthly reports Easy to identify trends and navigate between hotels and different time periods
“This product has been in the works for a long time because the data points are so disconnected. That’s why there’s nothing like it for our industry,” says Stephanie Smith, CEO and digital matriarch.
Currently, the platform can support franchisees of most major hotel brands as well as independent hotels.
###
About Cogwheel Marketing
Cogwheel Marketing is one Hotel digital marketing agency focusing on providing strategy and services to branded hotels. Since 2018, Cogwheel Marketing identifies the gap where brand marketing stops and hotel marketing begins. Its defined processes guarantee the best online positioning of your hotel in front of the competitive group and in front of other hotels of the same brand. Services include opens, conversions, content, images, search engine optimization, OTA optimization, social media, paid marketing strategy and UNAP consistency. For more information, see their hotel marketing services or follow them LinkedIn.
Share the article on social networks or by email:
[ad_2]
Source link
