Imagine you pay for an ad, someone clicks on that ad, and then they can see your local competitors. Is this ad worth buying? Well, Google Local Services ads that show your Google Business Profile can show competitors that are close to your business profile listing.
OK, you’ve seen this before with Google Local Listings and LSA Messaging and Brand Knowledge Dashboards. But here is another form of it.
Anthony Higman spotted it and published it X, said, “Google is now serving local service ads for all your competitors on your own Google Business Profile. This is active on all Google Business Profiles for lawyers.” He added: “This is legitimately just a really terrible thing for businesses to do.”
Here’s a GIF of his video of it in action:
Here’s a static image of this section showing competitors on your Google Business Profile:
Discussion in the forum a X.
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