In this article, we will take a look at the 15 best Ahrefs alternatives in 2024. If you want to skip our detailed analysis, you can go directly to Top 5 Alternatives to Ahrefs in 2024.
Ahrefs vs Semrush: A Comparative Analysis
Ahrefs is a leading SEO tool. The company offers an all-in-one SEO toolkit that helps business owners analyze their competitors, optimize their business website, perform an audit on their website, identify common keywords that they search for customers, find new content ideas and track their progress. Nearly 64% of SEO professionals believe that Ahrefs data is more credible relative to its competitors and 67% of SEO professionals consider Ahrefs to be their preferred SEO metric. The company also offers a wide range of research and educational materials. Pricing starts at $99 per month and goes up to $999 per month. You can also read our article on the best marketing software for small businesses.
Ahrefs constantly strives to differentiate itself from competitors. On March 5, Ahrefs announced that Yes, the company’s search engine and the company itself will be able to support IndexNow. IndexNow is a tool that instantly pings search engines when website owners make changes to their content. Ahrefs is not only the first platform to send data to IndexNow, but also one of the first SEO tools to receive data from IndexNow. This will allow Ahrefs to notify website owners of problems on their sites faster than ever before. IndexNow will enable Ahrefs to become a real-time monitoring and alerting system.
Semrush Holdings, Inc. (NYSE:SEMR) is a direct competitor to Ahrefs. It is a SaaS platform primarily used for keyword research, competitive analysis, site audits, backlink tracking, and online visibility. The platform is used by more than 10 million users from 143 countries. Semrush Holdings, Inc. (NYSE:SEMR) launched in 2008 with just two tools, but today the company offers 50 different tools to its audience. With the free version of the app, people can only do 10 searches per day. Businesses must subscribe to enjoy the full functionality of Semrush. The Pro plan is available for $129.95 per month, the Guru plan is available for $249.95 per month, and the Business plan is available for $499.95 per month.
The story continues
The unique offerings of Semrush Holdings, Inc. (NYSE:SEMR) explain why it’s a favorite SEO platform among business owners. On February 21, Semrush Holdings, Inc. (NYSE:SEMR) launched updates to your platform. These updates are aimed at improving business visibility in prominent search engines. The updates include an AI-powered review management tool to allow businesses to automatically view, record and respond to customer feedback across multiple review sites. The company also released the latest Map Rank Tracker, its keyword tracking tool. The tool allows businesses to track nearly 100 keywords that their customers may be searching for on the Internet. Businesses can also track their competitors’ keywords.
Do tech giants offer SEO tools?
Big tech companies like Alphabet Inc. (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) offer a variety of SEO tools. The Google Keyword Planner by Alphabet Inc. (NASDAQ:GOOG) enables businesses to become more visible in the search engine by choosing the right keywords. Google Search Analytics performs a comprehensive analysis of customer behavior on the Internet. Identify the queries that bring users to a company’s website. It covers important statistics like site impressions, clicks and positions. With Google Search Console, businesses can monitor and track the performance of their website. Users can also conduct elaborate tests to improve the usability of their site on mobile or other handheld devices. You can also check out the best alternatives to Adobe Creative Cloud in 2024.
Similarly, Microsoft Corporation (NASDAQ:MSFT) also offers a variety of SEO tools. The company offers a free IIS SEO toolkit to improve your company’s discoverability in search engines. It offers deep site analysis tools and sitemaps. The tool crawls a company’s website and gets all the links, reviews the HTML of each web page, and then generates a comprehensive SEO report. The tool also goes further by looking for any content violations.
Additionally, Microsoft Clarity is a free tool that deeply analyzes user behavior on a site. Microsoft Clarity offers heat maps, ML insights, and session recordings. Clarity from Microsoft Corporation (NASDAQ:MSFT) and Google Analytics from Alphabet Inc. (NASDAQ:GOOG) come together to provide actionable insights and context about how users interact with a company’s website. It helps distinguish between dead clicks and angry clicks, identifies popular pages and tabulates total sessions.
With that background, let’s take a look at the 15 best Ahrefs alternatives in 2024. You can also read our article on free and low-cost marketing ideas for small businesses.
The 15 Best Alternatives to Ahrefs in 2024
The 15 Best Alternatives to Ahrefs in 2024
Our methodology
To present the 15 best Ahrefs alternatives in 2024, we used a consensus approach. We consulted over 10 internet rankings to aggregate the best Ahrefs alternatives. From these, we chose articles that appeared in 50% of our sources. We then ranked our articles based on average customer rating and total number of reviews from four sources including G2, Capterra, GetApp and TrustPilot. It should be noted that we have only included software with a total of 500+ reviews and an average customer rating of at least 4.0. Our list of the 15 best Ahrefs alternatives in 2024 is in ascending order of average customer star rating as the primary metric and total number of reviews as a secondary metric.
The 15 Best Alternatives to Ahrefs in 2024
15. Ubersuggest
Average customer rating: 4.27
Total number of comments: 653
Ubersuggest is a free SEO tool that contributes to its ranking on our list of the best Ahrefs alternatives in 2024. The tool analyzes websites for businesses, picks up the SEO mistakes the business makes and offers them opportunities to useful keywords
14. Moz Pro
Average customer rating: 4.27
Total number of reviews: 1,169
Moz Pro is an all-in-one SEO toolset. The platform helps businesses optimize their content, increase traffic and track rankings. It also helps brands generate conversions, analyze results and develop strong SEO strategies. The company offers a 30-day free trial.
13. Similarweb Ltd. (NYSE:SMWB)
Average customer rating: 4.28
Total number of reviews: 1,560
Similarweb Ltd. (NYSE:SMWB) is a data aggregation company founded in 2007. The company performs sophisticated site analytics behind the scenes and analyzes traffic, site visits and site rankings by location. Similarweb Ltd. (NYSE:SMWB) is used by more than 10,000 customers worldwide.
12. SpyFu
Average customer rating: 4.33
Total number of reviews: 1,052
SpyFu was launched in 2005 and is headquartered in Arizona, United States. It offers PPC competitor research, SEO competitor research, keyword research and SEO keyword research. Identify which keywords a company’s competitors are using both organically and in AdWords. Users experience a 30% cost savings when signing up for the annual plan.
11. Raven Tools
Average customer rating: 4.37
Total number of reviews: 960
Raven Tools ranks 11th on our list of the best Ahrefs alternatives in 2024. The tool focuses on improving a company’s SEO results and performing site audits, backlink tracking, and tracking classification The platform has an average customer star rating of 4.37.
10. BuzzSumo
Average customer rating: 4.38
Total number of reviews: 675
The elaborate SEO tool helps businesses track mentions, generate creative content ideas, and conduct keyword research. BuzzSumo offers a 30-day free trial and offers 20% cost savings on annual plans. The tool offers advanced outreach tools. Users can connect with and pitch ideas to over 700,000 journalists around the world.
9. Semrush Holdings, Inc. (NYSE:SEMR)
Average customer rating: 4.50
Total number of reviews: 4,874
Semrush Holdings, Inc. (NYSE:SEMR) is one of the best alternatives to Ahrefs in 2024. Businesses primarily use the SaaS platform for keyword research, competitive analysis, backlink tracking, site audits, and for visibility information. Users can only do up to 10 searches per day for free. Businesses must upgrade to paid versions to enjoy the full toolset. The company offers different plans depending on the size of the business.
8. SEO PowerSuite
Average customer rating: 4.52
Total number of reviews: 1,141
SEO PowerSuite is a fully automated SEO platform, contributing to its ranking as one of the best Ahrefs alternatives in 2024. The all-in-one toolset offers a range of features including SEO analysis, keyword research, backlink verification, content editing, and PPC ad optimization. Users can download the software for free. To enjoy full features, users may need to upgrade to a paid version.
7. Snake state
Average customer rating: 4.65
Total number of reviews: 1,250
Serpstat is an SEO management platform ranked seventh on our list of the best Ahrefs alternatives in 2024. The platform hosts powerful tools that perform backlink analysis, ranking tracking, keyword research and analysis of competitors Serpstat offers an individual plan, a team plan and an agency plan. Pricing starts at $50 and goes up to $410 per month.
6. SE ranking
Average customer rating: 4.65
Total number of reviews: 1,603
SE Ranking is a great alternative to Ahrefs. Launched in 2013, the SEO platform provides businesses with accurate SEO data, intuitive dashboards, and easy reporting. Perform a comprehensive analysis of websites. SE Ranking offers a 14-day free trial.
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Disclosure: no. The 15 Best Alternatives to Ahrefs in 2024 originally published on Insider Monkey.
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