Google’s overhaul of its spam policy to exclude clicks generated by artificial intelligence (AI) from search results is poised to benefit businesses focused on creating high-quality, focused content, experts say in the user, experts say, differentiating them in a competitive landscape.
The search giant is taking steps to improve the quality of your search results by filtering out web pages that provide a poor user experience or appear designed solely for search engines rather than real users. This strategic shift is expected to dramatically improve the caliber of online content.
“Those companies that rely heavily on generative AI to produce large amounts of content may see their search visibility decrease if their content is flagged as spam under the new policy,” Chris Lever, head of SEO at Digital Door, he told PYMNTS in an interview. “This will require a shift towards investing in higher quality content written by humans by experts, and perhaps assisted by AI content, that better serves user intent.”
Combat AI spam
The recent announcement highlighted that Google will update its algorithms starting in May to remove low-quality content from its search results. This initiative responds to the growing trend of AI-generated content optimized for search engine ranking. The ease of use and availability of AI tools has led to a proliferation of content designed specifically to meet Google’s search criteria.
Google’s upcoming updates are not only aimed at AI-powered SEO content, but also aim to address the issue of low-quality contributions on high-credibility websites.
Google’s director of product management, Elizabeth Tucker, said the goal of these updates is to improve the ability of Google’s ranking systems to identify useful pages over those designed for search engine optimization. The goal is to decrease the presence of low-quality content in search results, thereby directing users to more reliable and informative websites.
Based on the lessons learned from an algorithmic change in 2022 focused on reducing useless and repetitive content, Google intends to apply these learnings to its next update. This strategy is designed to funnel users to content that is useful and of high quality.
Google predicts that the upcoming adjustments will lead to a 40% reduction in non-genuine search results and spam. Additionally, the updates will better identify and classify expired domains reused for clickbait as spam.
Website owners have been given two months’ notice to prepare for these changes, which will be implemented on May 5. They are encouraged to review their websites to align with Google’s new quality benchmarks, ensuring that their content remains visible and relevant. in the search results.
How to stand out in research
To optimize results under Google’s new search guidelines, publishers should focus on creating unique content, Daniel Watkinson, search engine optimization manager at the web hosting company 20 and, he said in an interview with PYMNTS. In recent years, Google has focused on “usefulness,” so content should have a valid purpose to help the user by providing simple answers to the query, he said.
“Another key consideration is how you can add extra value that no one else is offering: Google has a patent on an ‘Information Gain’ score, which evaluates content based on how many unique points it contains compared to other similar pieces” , added.
One of the best SEO practices to ease the impact of algorithm updates is to make sure you’re generating original and valuable content, Evie Sandall, Senior SEO Specialist at The SEO Agency. assistedhe told PYMNTS in an interview.
“Google has been really pushing for a user-first mindset since the first major content update of Panda, which aimed to crack down on content farms and spam,” Sandall said. “Always keep your user at the forefront of your mind when generating content online.”
See more at: 20i, AI, Artificial Intelligence, Assisted, Bring Digital, Google, News, PYMNTS News, Search Engines, Spam, Websites
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