Google is adjusting its search engine to filter websites full of spam meant to game the system and get to the top of the search results. The goal is to elevate original content over web pages that seem designed for search engines rather than people.
In addition to updating its search algorithm to boost higher-quality sites, Google is changing its spam policies to keep sites “repurposed as spam dumps” out of its search results. He wants to filter a new wave of zombie sites — defunct websites that have been resurrected and now limp along with generic AI-generated content.
In a blog post on Tuesday, Google said these new tweaks will reduce the amount of low-quality and unoriginal content in search results by 40%.
On Google’s radar are bad actors who use automated systems, including AI generators, to create content that appears to answer specific search queries but doesn’t provide meaningful information, frustrating search users, according to Google.
The tech giant said it also goes after reputable websites that host low-quality third-party content. This type of abuse aims to take advantage of the site’s good name to get third-party content to rank higher in search results. In such cases, readers may be tricked into reading a low-quality article from what appears to be a reliable source of information. Google is giving websites a warning now and said it will start enforcing the ranking of reputable sites on May 5.
Google has long waged a war against people trying to trick its system and profit from low-quality, ad-filled sites. These sites use search engine optimization or SEO techniques to artificially increase the value of their web pages and rank higher in Google search results. The goal of these actors is not necessarily to answer the questions that people ask, but to accumulate clicks for monetization.
It has led to a downgrade in research, with some people regretting the breakdown of Google results. A recent study He found that Google Search results are now more likely to feature low-quality text with aggressive SEO, monetization, and affiliate marketing. The researchers warned that search results will only get worse as AI-generated spam proliferates. To avoid spam, people have been, for example by qualifying their queries with the word “reddit” after a question to help filter more relevant human-written results.
Google, what does most of its revenue from ads placed in search resultsneeds to find a way to improve its process, especially as people start looking more towards AI engines like ChatGPT to answer questions directly, rather than having to navigate a channel of blue links.
Google did not immediately respond to a request for additional comment.
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