It took another five days, but now websites created and hosted on Google Business Profiles are being redirected to the Google Maps Business Profiles list. Google announced in January that it will shut down Business Profile websites on March 1, 2024.
Google has updated it help page this morning to say, “Starting March 5, 2024, websites built with Google Business Profiles are no longer available and customers visiting your site will be redirected to your business profile.”
how it looks me made a GIF From what it looks like, when you try to click on a website on your Google Business Profile, you’ll be redirected to a Google Maps listing. You can see a screenshot of the company profile website in the GIF below. Above this screenshot, I click on the link to the company profile website, which takes me to Google Maps and not to this website.
It’s a 302 redirect by the way.
Redirects will stop working. Google added: “Your customers will only be redirected to your business profile until June 10, 2024. After that, customers will receive a ‘Page Not Found’ error when they try to visit your website.”
So in a few months these redirects will also stop working.
Alternative tools. Google suggested that you use one of the following platforms to create a new website for your business:
Wix Squarespace GoDaddy Google Sites Shopify Durable Weebly Amazingly WordPress
Why we care By now, I hope you know that those Google Business Profile websites were offline and that you’ve created a new website using a different website builder. For those who haven’t yet, maybe you should jump right in.
Then make sure to add the new URL to your Google Business Profile.
In a few months, these redirects from your old URLs created by Google Business Profiles will stop working entirely. It’s a shame, we all wish Google would keep redirects on indefinitely.
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