TikTok launched a new data portability API as part of its efforts to comply with the Digital Markets Act, which is being launched this week.
This feature gives Platform users the option to choose how their data is handled between the Platform and third-party applications. It aligns with TikTok’s ongoing efforts to improve user privacy, following its recent introduction of advanced data control tools and the ability to turn off in-app personalization.
What is the Data Portability API? TikTok’s Data Portability API allows users to authorize the transfer of their information and third-party applications. This data includes details such as:
Profile information. Publication information. Followers and following lists. Activity Direct messages
This feature is currently limited to the European Economic Area (EEA), but TikTok is actively working to make this API more widely accessible in the future.
accessibility The TikTok Data Portability API is available globally, but is currently limited to qualified applicants, and specifically covers TikTok user data in the EEA. To be eligible, applicants must meet the following requirements:
Have a well-defined use case that requires access to one or more of the scopes listed. You serve TikTok users in the EEA and you can tell them apart (the API will not return data for non-EEA users). Provide high-fidelity UX mockups and pass a privacy and security review to ensure user safety.
What TikTok says. TikTok said in a statement:
“The Data Portability API will allow registered developers to request permission from the user to transfer a copy of their TikTok data.” “EEA users will be able to authorize a one-time or recurring transfer, and will be able to select specific categories of data or their entire archive, enabling continuous and real-time data portability.”
Legal issues. The DMA requires data portability for platforms considered “gatekeepers” by EU officials; however, TikTok denies its designation as a gatekeeper. While TikTok’s appeal is pending, it still needs to prepare for WFD compliance by aligning with the latest regulations. The platform explained:
“As we’ve made clear, we fully support the WFD’s objectives, but we believe our designation risks undermining the WFD’s stated goal of protecting the real gatekeepers from newer competitors like TikTok, and we will continue our legal challenge to the underlying designation”.
Why we care If TikTok does not adhere to the DMA, it could face sanctions and the risk of being inaccessible to its 134 million users in Europe. This could seriously harm advertisers running EEA campaigns on the platform.
Get the daily search newsletter marketers trust.
deep dive Read TikTok’s announcement in full for more information.
[ad_2]
Source link
