Editor’s note: This article is republished with permission from Microsoft.
Increase your website’s search engine performance with our latest innovation in Bing Webmaster Tools, Top Insights.
Providing top-level insights and actionable recommendations to fine-tune your site for Bing and other search engines, Top Insights introduces a set of personalized and prioritized recommendations, allowing webmasters to identify and focus on the most impactful tasks for website optimization.
Whether it’s improving content quality, improving index coverage, tracking progress and impact, or optimizing structured data and backlinks, Top Insights is your go-to resource for decision making based on data that improves the visibility and performance of your website.
Screenshot by the author, March 2024
Drill down into performance metrics
Understand your website’s performance in real-time with detailed analytics on page speed, user engagement, and more.
Top Insights breaks down complex data into understandable metrics, helping you identify areas for immediate improvement.
Tracking status at your fingertips
Stay informed about how Bing’s crawlers interact with your site.
Identify crawl errors, broken links, and other issues that could hinder your site’s search engine performance, ensuring your content is always accessible and indexable.
Improved index coverage
Get clarity on how your content is indexed on Bing.
Top Insights gives you a comprehensive view of your website’s index status, highlighting opportunities to increase your visibility through better indexing.
Increase the quality of your content
Discover useful information to improve your website content.
Whether it’s optimizing keywords, improving readability, or making sure your content is current and relevant, Top Insights will guide you in improving your content.
Structured master data
With Top Insights, harness the power of structured data to improve search visibility.
Learn how to implement and optimize structured data to communicate more effectively with search engines and improve your chances of getting rich snippets in search results.
Optimize backlinks
Understand the role of backlinks in your website’s SEO strategy.
Top Insights helps you analyze your backlink profile, identify high-quality link opportunities, and avoid potentially harmful links that could affect your search engine rankings.
User signals unpacked
Find out how user behavior affects your site’s performance.
Top Insights dives into metrics like bounce rate, time on site, and click-through rates, giving you a clear understanding of user engagement and how it influences your SEO.
Track your progress
With Top Insights, monitoring your optimization efforts has never been easier.
Track your progress over time, understand the impact of your changes, and continually refine your strategies to ensure your website stays ahead of the curve.
Screenshot by the author, March 2024
In a digital landscape where visibility is key to your success, Top Insights is an essential asset for webmasters who want to maximize their website’s potential.
This powerful feature gives you the critical data and insights you need to make informed decisions to maximize your website’s SEO performance and visibility.
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Featured Image: Courtesy of Microsoft
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