Microsoft has updated Bing Webmaster Tools with new useful statistics and reports to help you with your site’s performance on Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing has also added a new SEO insights report that shows you your top SEO problems.
Fabrice Canel, Chief Product Officer of Microsoft Bing, made the announcement today at PubCon and posted the news on the Bing blog. IndexNow has reached 2.5 billion URLs submitted, up from 1.2 billion six months ago. In addition, IndexNow accounts for 17% of the new URLs clicked on in the web search results that Canel added.
IndexNow Insights reports
the new IndexNow Insights it gives you “useful information about the URLs submitted by IndexNow to increase their visibility and ranking,” wrote Fabrice Canel. The report gives you both top-level metrics and detailed reports. The original report showed URLs submitted in the last 24 hours. The new report shows that URLs have more useful information and trends. The report also shows URLs that were not discovered through IndexNow, but through crawling or other means.
Here is a screenshot of the report:
New IndexNow report: Here are the features that are now available in the second version of this report:
Learn about issues with crawled URLs and the status of your submitted URLs. Receive detailed reports on the number of URLs submitted, crawled and indexed. Get information about your last 1,000 submitted URLs, including theirs; index status first date indexed and if they were submitted late. Learn about the origin of your URL submissions, whether through Cloudflare, WordPress, manual submission, or other means. The “Missing Important URLs” tab shows you which recently discovered links are being clicked on, but haven’t been seen recently in IndexNow. Detailed information about individual errors such as content quality, bots not allowed, not crawled, indexed and dead links. Drill down for more details on non-indexed URLs, sample URLs, submission times, and mitigation steps to get URLs indexed. You can also export indexing trends for further analysis or reporting.
SEO Core Insights Report
A new list of issues and insights now appears at the top of the Bing Webmaster Tools screen called Top Insights. This shows you a curated and prioritized list of the top SEO issues that Bing found for your website.
“Top Insights presents a set of personalized, prioritized recommendations that allow webmasters to identify and focus on the most impactful tasks for website optimization,” Microsoft. he wrote. Top Insights will show you content quality issues, how to improve index coverage, help you track progress and impact, or optimize structured data and backlinks.
Here is a sample from my site:
Here is a screenshot of a detailed report with more details:
Microsoft also updated its Bing Webmaster Tools navigation, which removed the SEO section and only lists these items in the main section. Also, there were some other minor navigation tweaks, like if you don’t use Bing URL forwarding, they won’t show up in the navigation.
Here is the new navigation bar:
Why we care
If you haven’t adopted IndexNow yet, you should probably research what it would take to get it working on your website. If you’re using Cloudflare, all you have to do is flip a switch, plus many CMS platforms support IndexNow out of the box.
Also, be sure to check out the new tools at Bing Webmaster Tools.
What is IndexNow?. IndexNow provides a method for website owners to instantly inform search engines of the latest content changes on their website. IndexNow is a simple ping protocol to let search engines know that a URL and its content has been added, updated, or deleted, allowing search engines to quickly reflect this change in their search results. IndexNow’s shared sharing went live last month in January 2022.
How it works. The protocol is very simple: all you have to do is create a key on your server and then publish a URL to the search engine to notify IndexNow participating search engines of the change. The steps include:
Generate a protocol compatible key using the online key generation tool. Host the key in the text file with the name of the key in the root of your website. Start submitting URLs when your URLs are added, updated or deleted. You can send one URL or set of URLs per API call.
Submitting a URL is as easy as sending a simple HTTP request containing the changed URL and your key.
and the same would work using
You can see more detailed instructions at Microsoft Bing IndexNow site or the IndexNow Protocol Website.
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