Meta just announced 5 new updates to their call ads. The new updates are aimed at helping businesses build better customer relationships, find more quality leads and reach more leads to grow their business, they said in a blog post.
1. Get a callback
This feature is currently being tested and gives customers the option to request a callback from a business.
2. Sales Target Call Announcements
Businesses will now have the option to include call ads as a format in the Sales/Conversions goal of Ads Manager.
3. Call of the 60s in lead generation, traffic and sales goals
Meta has an added 60-second call optimization option on lead generation, traffic and sales ad targets to serve to allow businesses to optimize their ads to reach the people most likely to engage in a longer conversation.
4. Pre-call commercial feature in Ads Manager
Businesses can provide additional context to ads to help educate potential customers to help them make informed decisions before making a call.
5. Calls from the application
Meta is testing a platform calling solution to enable businesses to connect with customers wherever they are browsing and allow them to continue the same in-app experience after the call ends. Meta says no call information is captured.
You deeper You can read Meta’s blog post here.
Why we care Advertisers and Meta brands, such as stores, restaurants or service-based businesses, should ensure their phone numbers, business hours and response messages are up to date so potential customers can contact you with these new features .
There is no indication that these new features increase the number of leads a brand receives. As with every new feature, test the optimization and reporting options to make sure they meet your goals and conversion goals.
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About the author
Nicole Farley is an editor at Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has extensive experience in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacks.
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