On Friday, Google quietly released version 2.6 of Google Ads Editor. This new version comes about four months after the release of the previous version, version 2.5 of Google Ads Editor.
Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The tool aims to save time and make it easier to make bulk changes.
Here’s what Google added in version 2.6:
Migration of Google display ads to Performance Max: Publisher now supports migration from display campaigns to maximum performance campaigns.
Maximum performance migration with experiments: New and improved, Editor now supports creating and managing experiments in Performance Max! You can use it to compare the performance of a top performing campaign against one or more campaign types. Added support for migrating from Display to Performance Max. You can also create experiments to compare campaign performance.
Suggested fields for the “Add a responsive display ad” recommendation.: You can now find recommended fields when you apply the “Add a responsive display ad” recommendation in the Editor. The “Add a responsive display ad” recommendation now creates a new ad with pre-populated text and images.
Reserve CPM bid strategy: Publisher now supports booking cost-per-thousand impressions (CPM), a bid strategy similar to Target CPM. Most campaigns that support target CPM, excluding video stream campaigns, have a unique option to upgrade to fallback CPM. Google Ads Editor version 2.6 does not allow you to transition from reserve CPM to target CPM.
Responsive video ads for multiple resources: Publisher now supports multi-resource ads for video campaigns. You can add up to 5 videos, titles, long titles, descriptions and calls to action for each responsive video ad.
System pause: The editor now supports filtering for multiple “Paused by System” reasons. One of the possible reasons includes “System Error”, which can happen when an ad group gets stuck in the interface and causes problems where it cannot be copied and pasted correctly. Another possible reason is when certain ad group-level criteria become obsolete and are automatically removed from ad groups. This feature also allows you to review and potentially activate paused ad groups in bulk when needed.
Online audiences: Publisher now supports online audiences in resource groups and ad groups. Instead of attaching an audience with a shared name from your library, it’s now possible to leverage audience and demographic signals directly in your ad or resource group.
Third-party measurement settings: You can now view third-party measurement settings at the account level and make changes at the campaign level. The changes apply to video, demand generation and peak performance campaigns.
Here’s what Google removed from this version:
Local campaigns: Local campaigns are deprecated and no longer supported in Google Ads Editor. All existing campaigns have been deleted and you can no longer create new local campaigns.
Legacy image assets: All image resources based on legacy feeds have been migrated to updated resources. The “Image Extensions” views from Google Ads Editor have been removed and the updated assets are now under “Image Assets”.
Discussion in the forum a X.
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