HOLMDEL, NJ–(BUSINESS WIRE)–September 28, 2022–
NextTech Communications (NextTech), a female-led boutique communications agency formed through The Bliss Group (Bliss) acquisition of Savarese Communications in 2021, today announced new members of its senior management team to support the agency’s rapid growth.
Led by the CEO Janine SavareseNextTech has more than tripled its full-time staff since its launch a year ago, including the recent appointment of NextTech’s first senior vice president, Jennifer Harbour. Erin Harrison she was also named senior vice president, where she will lead an integrated legal practice at NextTech and Bliss. NextTech is also called Michelle Anderson as vice president.
In the past year, NextTech has grown its geographic footprint from Holmdel, New Jersey and expanded across the US with leaders in New York, Houston and San Francisco. With a strong presence in multiple thriving tech hubs, the agency tripled its client portfolio across numerous industries including cybersecurity, digital identity/fraud, edtech, fintech, healthtech, legaltech, insurtech, HR and martech.
“We trained NextTech Communications to serve businesses looking for an agency that not only discovers the next market advantage, but also drives change while driving business growth,” said the CEO. Janine Savarese. “With such a well-rounded leadership team, our clients will benefit from several decades of experience in understanding how to effectively communicate their missions, values and differentiators to key stakeholders through the right channels. I am very proud of the our team’s achievements this past year and excited to celebrate our future successes together as we continue to grow.”
“A year ago, we made a conscious decision to go deeper into technology and increase our expertise by forming NextTech Communications,” he said. Courtney StapletonManaging Partner of The Bliss Group and president of NextTech. “Through an expanded leadership team and enhanced agency capabilities, our clients can be confident that as we create and share their stories, our sense of the future of the market aligns with theirs.”
Based in Houston, Harbor brings to the team more than 20 years of experience supporting business-to-business (B2B) business technology balanced between PR agency and in-house corporate communications expertise. Prior to joining NextTech, he worked at Hewlett Packard Enterprise and AxiCom US, where his clients included Dell Technologies and Lexmark. He has worked on a variety of technologies including hardware, software and services, cloud and edge computing, Internet of Things, solutions as a service, as well as corporate issues such as social impact, diversity, equity and inclusion and the customer experience.
With over two decades of media experience, Harrison has extensive experience in the legal services, legal technology and B2B technology domains, helping companies establish a strong market presence and differentiate themselves through new strategies and tactics . Based in New York City, Harrison will help grow NextTech’s existing client base and legal portfolio while collaborating with clients to create shared mind and increase brand awareness through integrated marketing strategies , including social and proprietary networks (PESO).
Known for her roots in technology and marketing and experience in public relations, Andersen specializes in media and analyst relations, including strategy, analytics and management, with an emphasis on business technology. Based in San Francisco, he brings industry specializations including artificial intelligence, machine learning, blockchain/cloud, science technology, data, security, digital media, Web3 and more to further deepen NextTech’s technology bank.
“As a growing agency entering our second year with expanded resources from The Bliss Group and The Next Practices Group, we are excited to continue growing alongside our clients as they further disrupt their industry sectors,” he added Savarese.
About NextTech Communications
NextTech Communications is a women-led integrated communications agency for businesses that break barriers and redefine boundaries. Built for the business of technology, NextTech brings bold thinking and agility to help its clients, from startups to Fortune 500 companies across a wide range of industries, navigate change while advancing their brand missions , amplifies their stories and achieves impact through tangible results. NextTech is independently owned and operated The Bliss Groupwhich is also part The Close Practices Group.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20220928005319/ca/
CONTACT: Media
Erica Fisher
NextTech Communications
EFisher@NextTechComms.com
KEY WORD: UNITED STATES OF NORTH AMERICA NEW JERSEY
INDUSTRY KEYWORD: TECHNOLOGY PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS SOFTWARE SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION MARKETING BLOGS
SOURCE: NextTech Communications
Copyright Business Wire 2022.
PUB: 28/09/2022 09:00/DISC: 28/09/2022 09:03
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