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People with disabilities are three times less likely to use the Internet on a daily basis compared to people without disabilities
MIAMI (PRWEB)
September 28, 2022
A Pew Research survey shows that 62% of American adults with disabilities own a desktop or laptop computer, while 72% of them own a smartphone. Unlike people without disabilities, they are three times less likely to use the Internet on a daily basis, one of the main reasons being the inaccessibility of the Internet. It suggests that most businesses are missing out on an opportunity to deliver a great user experience and drive higher web traffic through these audiences.
DesignRusha B2B marketplace that connects businesses with agencies, tapped its network of 16,000 agencies for quick insights (or “QuickSights”) to ask experts if web accessibility improves SEO.
1) ACCESSIBLE WEBSITES OUTPASS THOSE THAT ARE NOT ACCESSIBLE
According to Nicolas Miller, SEO Manager at Infinite Ideas Web Design, accessible websites perform better because they improve the user experience.
“Different studies have found that websites with more accessibility features have better SEO rankings than those without,” Miller said. “Even in Google Lighthouse (a tool for improving web page quality), accessibility is one of the metrics they check along with performance. Web accessibility is useful for SEO because it increases the number of people who can access your site and its content [while] improving user experience and brand loyalty.”
The founder and director of digital evolution, Oliver Caprile, shares the same opinion and points out that reducing the click depth of the pages improves the Google ranking.
“Website accessibility is incredibly important for SEO, as Google’s John Mueller has stated that crawl depth (or page accessibility, as he means it) is more important than the structure of the website itself. URL,” Caprile said. “We’ve seen some of our clients’ websites improve their keyword-specific page rankings[ings] reducing the click depth of each page to less than 2 clicks.”
2) VARIOUS WEB ACCESSIBILITY ELEMENTS CAN AFFECT ORGANIC RANKING
As Anatoly Zadorozhnyy, CEO of 1on1 Marketing stated, some things like using proper alt tags to help understand what an image is about can affect SEO rankings.
“At the moment, accessibility is not labeled as a ranking factor,” Zadorozhnyy said. “However, depending on what you use to make your website accessible, it could indirectly affect your ranking in a positive way. For example, manually adding appropriate alternative tags to help screen readers understand what the image is about it can also boost your overall SEO ranking.”
3) WEB ACCESSIBILITY HELPS IMPROVE USER EXPERIENCE
Marko Arsic, Director of SEO at Digital Silk, shares that web accessibility helps in following UX best practices that play a critical role in organic rankings.
“Web accessibility ensures that some of the best UX practices are followed (heading optimization, anchor links, alt tags, easier reading, etc.),” said Arsic. “User experience is a crucial part of Google’s algorithm when it comes to ranking organic results, so by working on web accessibility we’re working on SEO optimization.”
Alamo City Marketing Solutions owner-operator Evan Swanson agrees, adding that web accessibility features provide value to users.
“Accessibility is not a core SEO ranking factor, but most of the main elements of a web page are the same elements that a screen reader picks up, which will result in added value for the user” , Swanson said. “By Google detecting the presence of these elements and improving the user experience, you can benefit from organic rankings. On websites I’ve designed and revamped, I’ve seen a boost in organic rankings by improving or implementing tactics to ‘web accessibility’.
Opanova Digital Owner Aja Miyamoto also believes that web accessibility best practices improve SEO.
“Web accessibility improves SEO as it is the inclusive practice of providing equal access to web interaction, including search engines,” said Miyamoto. “Many of the best practices for creating accessible web designs, such as legible text, simple navigation, and fast load times, also improve the user experience. This also plays a crucial role in SEO and ranking factors” .
DissenyRush launched September’s list of the best SEO companies which can help businesses fully optimize their website for both users and search engines.
1. FroBro Web Technologies – frobro.com
Experience: Web design, hosting services, SEO and more
2. Evolving Digital – evolvingdigital.com.au
Experience: SEO, content marketing, web design and more
3. Digital Silk – digitalsilk.com
Experience: Web design and development, SEO, copywriting and more
4. Infinite Ideas Web Design – infiniteideaswebdesign.com
Experience: SEO, web design, e-commerce development and more
5. Digital Velocity and SEO – teamdigitalvelocity.com
Experience: PPC management, SEO, web design and more
6. Allure SEO – allureseo.com
Experience: Local SEO, Google Maps Optimization, Technical SEO and more
7. Marketing 1on1 – digitalmarketing1on1.com
Experience: SEO Consulting, Ecommerce SEO, Local SEO and more
8. Alamo City Marketing Solutions – marketingsolutions-tx.com
Experience: UX/UI design, digital marketing, advertising and more
9. Adssential Marketing – adssentialmarketing.com
Experience: Website SEO Audit, Search Engine Marketing, Web Design and more
10. California SEO Service – californiaseoservice.com
Experience: WordPress development, SEO, PPC management and more
11. Opanova Digital – opanovadigital.com
Experience: Digital strategy, SEO, web design and more
12. Bakklog – bakklog.com
Experience: Web design and development, SEO, application development and more
13. Content Spotlight – contentspotlight.org
Experience: Content writing and marketing, SEO audits and analysis, search engine marketing and more
14. Gear SEO – gearseo.com.br
Experience: Content Creation, SEO, Link Building and more
15. Hot Local Spot – hotlocalspot.com
Experience: Website auditing, market research, local SEO and more
16. Live Web Media – livewebmedia.com
Experience: SEO, Web Development, App Development and more
17. Alignment Online Marketing – alignmentonline.com
Experience: Website Performance Audits, Local Business SEO, Offsite SEO and Link Building and more
18. Wavelength Web Design – wavelengthwebdesign.ie
Experience: Web design, digital marketing, SEO and more
Brands can explore top SEO companies by location, size, average hourly rate, and portfolio on DesignRush.
About DesignRush:
DesignRush.com is a B2B marketplace that connects businesses with agencies through expert reviews and agency leaderboards, awards, knowledge resources and personalized agency recommendations for approved projects.
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