TikTok offers a roundup of the latest trends gaining traction on the app with a new Trends Digest series.
Monthly updates offer content ideas and practical tips for integrating these trends into your videos to increase reach and engagement.
Why we care TikTok’s Trends Digest series offers an easy and cost-effective way to find out what’s trending, but obviously the tips won’t be tailored to your brand or channel, so some information may not be relevant.
Definition of trends. TikTok explained that its new Trends Digest series focuses on understanding the main ideas behind trends to create more relevant content, rather than trying to follow every daily trend. A spokesperson explained in a statement:
“When it comes to defining trends on TikTok, there’s a difference between what’s trending now and what’s trending – we refer to these as ‘Trending Moments’ versus ‘Trending Signals.'” Lots of little trending moments constitute a larger trend signal. Focusing on trending moments can be challenging, as keeping up with trending content requires a high level of reactivity.” “On the other hand, trending signals represent another entry point accessible for brands to stay on trend by building a solid foundation and understanding of trending content.”
Key elements TikTok added that trends comprise four key elements:
A trend message. Associated hashtags. A sound identity. A visual narrative.
In Trend Moments, these elements are more specific, making it more complicated for brands to engage quickly. On the other hand, Trend Signals has broader elements, providing more flexibility for brands to participate, which is why, according to the platform, it is focusing its efforts on helping creators better understand Trends Signals.
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deep dive. Read TikTok’s announcement in full for more information.
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