Have a website created using Google Business Profiles for your local business?
If so, you need to find an alternative website solution, as Google plans to shut down websites built with Google Business Profiles in March.
Websites created with Google Business Profiles will redirect until June 10, 2024
A redirect from your GBP website to your Google Business Profile will be in place until June 10, 2024.
“Websites created with Google Business Profiles are basic websites based on your business profile information.
In March 2024, websites built with Google Business Profiles will be disabled and customers visiting your site will be redirected to your business profile.
The redirect will work until June 10, 2024.”
How to find out if you have a Google Business Profile website
To find out if your business has a website made with Google Business Profile, search for my business or your business name on Google. Once you find your Google Business Profile, edit it and check your website in the contact section.
If you have a Google Business Profile site, it should say “You have a website built with Google.”
Otherwise, it will allow you to add the link to your website.
Google screenshot, February 2024
Choosing an Alternative Website Builder for Small Businesses
Google suggests Wix, Squarespace, GoDaddy, Google Sites, Shopify for eCommerce, Durable, Weebly, Strikingly, and WordPress as alternative website builders to create a new website or ad landing page to replace the Google site Business Profiles.
While some, like WordPress, offer a free website builder with generative AI features, their users’ content can be as reported will be sold to OpenAI and Midjourney as training data unless they do so deactivate.
In terms of Core Web Vitals, WordPress, Wix, and Squarespace showed the most performance improvements.
It’s also worth noting that while Google Deepmind used a Google Sites website to introduce Genie, its new AI model, Google Sites may not be the best for SEO.
Update of advertising campaigns
If you have a Google Ads campaign that links to a website created with Google Business Profiles, the ad campaign will also stop serving on March 1, 2024 until the website link is updated.
There’s still time to update your business website to ensure visitors aren’t sent to a 404 error page after June 10, 2024. If you haven’t chosen a new website builder or hosting service, check the reviews to find the most reliable and affordable one. and an optimized solution for your business.
Featured Image: Produced by Vladimka/Shutterstock
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