Google Analytics 4 launches the default Google Ads report

Google Analytics 4 introduced a default Google Ads report, now available in the performance reports section of your account.

To access this report, you must link your GA4 profile to your Google Ads account

Why we care. The inclusion of this Google Ads report, previously found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. It helps you find out what’s working well and what needs improvement, making it easier to optimize your campaign more effectively.

First discovered: The report was first spotted by senior director of performance marketing and Google Ads expert Thomas Eccel, who shared a preview of X:

To locate this report, go to the Advertising section, navigate to “Performance” and click on “Google Ads”.

What Google says. Google confirmed the new report to Search Engine Land, explaining that it’s part of its updated Advertising workspace. A spokesperson recently confirmed:

“If you currently run ad campaigns or monetize your properties with ads, make sure your ad accounts are linked to continue to get these useful insights. If no accounts are linked, you’ll see a page asking you to link to an ad or publisher account.”