Google gives advertisers more control over ad placement on the Search Partners Network.
Starting March 4th, advertisers using Performance Max will have access to impression-level placement reports for sites in the Search Network.
Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Network, as well as YouTube and display ads, in accordance with Ad age.
why now These substantial changes come after an Adalytics report accused Google of quietly placing search ads on inappropriate non-Google websites across the Search Partner Network, including sites that contain pornographic, sanctioned and hacked Google denied the claims, saying Adalytics has a history of publishing inaccurate reports that misrepresented Google products.
Changes. Before the Adalytics report was published in November, all Pmax campaigns were automatically activated in the Search Partner Network and could not be deactivated. For other campaigns, the default setting was the option for search partners, but advertisers had the option to turn it off.
Following the Adalytics report, Google temporarily allowed Pmax users to opt out of search partner inventory until March 1st. Because this option is to be removed, Google now provides advertisers with unprecedented insight and control over ad placement on the Search Partners Network.
Why we care Advertisers will gain better control and insight into the placement of their ads in the Search Partner Network. This allows them to address concerns about placing their ads near inappropriate content, safeguarding their brand reputation.
What is the Search Partner Network? The search partner network consists of websites and apps that work with Google to show search ads. This network extends beyond traditional search platforms and includes major Google properties such as YouTube and Google Discover. It also includes many other websites that may not be directly associated with typical search activities.
Why are campaigns added to the SPN? Google Ops campaigns join the Search Partner Network because the search engine says it sees “measurable improvement” in clicks and conversions when advertisers extend their reach to these sites.” Enable SPN can allow the advertiser to reach customers on sites like YouTube.
What is Adalytics? Adalytics is a crowdsourced advertising performance optimization platform that was built to overhaul and improve the digital advertising landscape.
Get the daily search newsletter marketers trust.
deep dive You can learn more about Adalytics’ research by reading their report “Does lack of transparency create brand safety issues for search advertisers?‘
[ad_2]
Source link
