YOUR ONLINE PRESENCE can tell potential patients everything they need to know about your eye care business in just a couple of seconds. Although it may seem intimidating at first, the road to building your online presence is slow. Think of it like investing in a savings account: small, consistent investments will add up to build a significant online presence in no time.
It takes an effort every week. Get started with some of these methods:
1. Ask for reviews. Ask each patient to give you a review. Set up an automated email or text survey that asks them to rate their experience and then give you a review.
2. Activity on your website. Each week you should look at adding activities and something new. Google loves active and current websites. Think blogs, pop-ups, web banners, office hours, and new pages or content updates.
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3. Post on Facebook one to five times a week. While not the sexiest platform, Facebook is still king when it comes to social media, especially in the eye care industry. Taking the time to create and populate a proper Facebook page will not go unnoticed. Now he posts at least once a week. Don’t forget to boost your post (inject money to promote it) so your followers actually see it in their feed.
4. Create reference sources. Referrals are not only important, but sometimes they are a huge missed opportunity to get patients who might not otherwise know about your business. The easy way is to drop off business cards or flyers at businesses in the community and introduce yourself or introduce yourself to your practice. Also pick up some of their cards and check back and forth.
5. Make Instagram Stories. Instagram, like Facebook, is an important social platform for visibility. Take advantage of the impressions that Stories and Reels can offer. Because they only live for a short period of time, Instagram gives them more exposure than a standard non-sponsored post. That said, also consider sponsoring posts and stories to get even more traction.
6. Write blogs. I know we said it above in website activity, but blogging can do a ton of great things for your online presence. They keep your website active, provide incredible search engine optimization, let you talk about new technologies and treatments, and then provide a great option to post to your social media and back to your website.
7. Engage with your online community. Answering and asking your audience questions is a perfect way to show that you are interested in your online presence. Not to mention it helps increase your online engagement.
8. Send an email blast. Email marketing is one of the most effective forms of advertising, but many eye care businesses don’t take advantage of email blasts.
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9. Pay attention to online analytics. At the end of the day, you need to know that what you’re doing is working. However, don’t fall into the trap of over-analyzing. Don’t let something like a low number of followers stop you from creating content and being featured.
10. Every week take a look at how your marketing is doing. Look at Google Analytics to see information about web traffic and demographics. Don’t forget to research social analytics as they often show more than just post engagement. Analytics help you understand what works and what doesn’t.
Above all, have fun online and stay authentic to your brand! The more you do, the more it works.
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