I’m seeing massive volatility being reported today after seeing an increase in chatter in the SEO community on Friday. I haven’t seen third-party Google tracking tools show this much volatility in a long time. I will say that the tracking tools heat up a lot more than the chat I’m watching, so something might be off.
Again, I saw initial chatter from the SEO forums and this site as of Friday. I decided not to cover it on Friday because the chatter wasn’t at the levels that would warrant me posting anything. Also, while some of the tools started to show an increase in volatility, most of the tools still did not.
To be clear, Google has not confirmed that there is an official update.
Well that changed today and the tools are all overheated today.
Google Tracking Tools:
Let’s start with what the tools show:
Therefore, most of these tools are incredibly hot, which indicates that they are showing massive changes in search result positions in the last few days.
SEO Network
Here is some of the chatter from various comments on this site and others WebmasterWorld since Friday:
Speaking of which, is anyone seeing any major changes in the SERPs today? It’s Friday, so of course Google is back in the game. Something is happening. Pages are still being pulled from the index randomly for 8-36h at a time. Extremely annoying. Speaking of, is anyone seeing any major changes in the SERPs today? It’s Friday, so of course Google is back in the game. On SerpRobot I’m seeing a steady increase in positions in February, for UK desktop and mobile, reaching almost the ranks since the end of September 2023. Ahrefs shows a slight increase in general keywords and ranks.
In the real world, nothing seems to happen.
Yes, traffic has almost stopped. But the exact same situation also happened to us last Friday. US traffic continues to be affected…as of today -70%. In my case the US traffic is almost nil (15% out of 80%) and the rest is kind of the same I guess. Traffic has dropped from 4K a day to almost 1K now. But many are just bots, as for paying, real traffic seems to be around 400-500. And… this is what a 90% reduction looks like. Something is happening now. Google algo is going crazy. Anyone else notice this? Since every Saturday at 12 noon Google traffic completely disappears until Sunday, everything seems normal to me.
This update seems strange and no, Google has not confirmed that there is an update.
What are you all noticing?
Discussion in the forum a WebmasterWorld.
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