Optimizing a website for local searches allows a website to appear for local users searching for services or products.
There are several points to ensure a website has good SEO. Focusing on just one aspect only helps in the short term.
Current SEO Media, Inc.
No website is perfect forever. Continuous improvement and evaluation of the current website allows for further online growth and expansion.
HOUSTON, TX, UNITED STATES, September 27, 2022 /EINPresswire.com/ — There is no one-size-fits-all answer Local SEO, and Actual SEO Media, Inc. he knows The digital marketing strategies and tactics that work for one company may not work for another. However, there are some general tips that can help any business improve their online visibility within their local area.
Most business owners already understand the general equation: Local Business + Website = Local SEO. However, most are unaware of the first step to obtain the variables mentioned in the equation. And as with any seemingly complicated math problem, there are simple ways to break the problem down to arrive at the solution.
Before a business can improve its website’s ranking in search engine results pages (SERPs), it needs to know what works and what doesn’t. When reviewing the backend, the company should catalog the site’s strengths, weaknesses, and opportunities for improvement. In other words, it’s time for a thorough SEO audit.
1. Check for penalties
First, it’s always a good idea to see what has been blatantly flagged as a problem. An easy method is to check if the website has Google penalties. The website must be connected to Google Search Console. Once connected, click on the sidebar and look for “Manual Actions”.
If there is nothing on the page, this is one less step. However, if there are current and active penalties, now is a good time to work on them so that the website can quickly climb the rankings.
2. Run a keyword audit
Running a keyword audit allows a business to know two general things: the website’s current ranking for keywords and the user’s search intent.
First, check which keywords are ranking for the website. The goal and hope is to have these keywords on the first page of the SERP. Of course, a company could research each keyword by hand, but it’s much simpler and less time-consuming with an SEO tool like WebCEO’s Rank Tracker.
Next, it’s time to analyze user intent. “User intent” boils down to what users type into Google to get the results they want. Understanding user intent allows a business to tailor keyword content to reach potential customers more effectively.
3. Review the company’s Google Business Profile
Simply put, a Google Business Profile is essential for any business that wants to appear in local searches. It’s a free, easy-to-use tool for businesses to manage their online presence on Google, including Search and Maps. By verifying and editing company information, a company can help customers find it and verify its credibility.
If it’s been a while since you’ve reviewed your company’s Google Business Profile, it’s time to do so. Fill in any missing information or update anything that has changed recently. A blank or incorrect field can cause a hole in the company’s local SEO.
4. Find out any on-page SEO issues
On-page SEO is incredibly important. On-page SEO includes factors such as making sure your titles and headings are keyword-rich, using alternative tags to describe images, and making sure your content is well-written and relevant to your target audience. By taking care of these details, a website can rank higher in the SERPs, ultimately driving more traffic to the website.
Admittedly, this step can take an incredibly long time to perfect. Honestly, with how often Google updates its guidelines, it may never become “perfect”. However, a business can ensure that their content pages are as close to “perfect” as possible, allowing them to continue to climb the rankings and maintain their position on the first page.
Some common issues that can slow down a page’s ranking include broken images, a missing sitemap, missing top attributes for images, and excessively long, missing, or duplicate title and description tags. Finding and fixing these problems is a step forward.
5. Conduct a backlink audit
Backlinks are one of the most important, if not the most important aspect of ranking in the SERPs. Backlinks are links that point to your website from other websites.
Think of it as a referral system. If a website that Google recognizes as a reputable website has a link to another company’s website, it will increase the reputation of the website at the other end in Google’s eyes. However, the opposite is also true. If a company gets backlinks from a website that Google doesn’t trust, it can also affect the company’s website.
By using a relevant SEO tool, a business can assess what existing backlinks their website currently has. Does the website gain or lose backlinks? Does the website collect backlinks from domains related to your niche? Is there an influx of spam inbound links? What is the most common anchor text used for website backlinks?
Considering these questions will allow a company to better evaluate the backlinks it has and how to move forward.
6. Evaluate the company’s reputation and online reviews
As any business owner knows, reputation matters among repeat and potential customers. It is important for a company to collect opinions and comments from customers and visitors. Whether they are positive or negative, having an idea of what the general audience thinks of the business is essential.
A business can also use these reviews and comments to positively interact with its audience. Regardless of whether it’s a positive or negative review, responding graciously and acknowledging the compliment or problem can build a better reputation with the public who use these reviews as a way to evaluate whether or not to do business with you.
There are many ways to improve the ranking of a local business website. It’s just a matter of recognizing and taking advantage of these hidden opportunities that are hiding out of sight. Using these tips and tricks, a business can further expand its online presence and brand on the Internet.
As a leader Houston SEO company, Actual SEO Media, Inc. encourages its clients to further expand their online presence. By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger Internet presence. This company helps local clients optimize the long-term success of their websites in the local community. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Current SEO Media, Inc.
+1 832-834-0661
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September 27, 2022, 09:45 GMT
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