When selecting an SEO service, you must first consider your SEO goals. Next, spend time with a few SEO service providers to discuss these needs in light of what each agency offers. It’s also helpful to talk to current or past customers.
SEO service providers help you increase your visibility on search engines and thus help you generate more traffic for your website. An SEO service provider can perform a variety of tasks, including auditing your existing website for SEO effectiveness, conducting keyword research, developing an SEO plan to outperform your competition, and writing copy. of SEO for your site.
Types of SEO Services
Before purchasing SEO services, it is advisable to know the different types of SEO available. Understanding the basics will give you a considerable advantage when evaluating SEO agencies.
On-Page SEO: On-page SEO involves optimizing on-page content elements such as headlines, page content, image header tags, page titles, and page URLs. Including appropriate internal and external links in your content also increases on-page SEO.
Off Page SEO: Off-page SEO involves tactics that improve your overall search ranking, but are irrelevant to the content of the individual page. Building high-authority backlinks to your site is a critical off-page SEO service that should be provided by a top-notch SEO service group.
Technical SEO: Search engines need to understand the content and structure of your site, so an up-to-date XML sitemap is crucial for effective technical SEO. Other technical SEO needs include eliminating site issues such as slow page load times, mobile responsiveness issues, duplicate content, and HTTP error codes such as 404 found content
Local SEO: Some service providers specialize in helping your site rank higher than competitors in your local market. Optimizing your Google Business profile is key to local SEO success; a reputable local SEO service provider can handle this for you.
Ecommerce SEO: Websites built for e-commerce need to be optimized differently than non-e-commerce sites. Some SEO agencies specialize in helping websites with online stores increase site traffic and improve sales conversion metrics.
SEO by voice: Voice search users often ask conversational questions that contain more words in the search string than are used in a text search. Voice SEO is especially important for local service or hospitality businesses that can immediately benefit from people looking for options for urgent needs such as the gas station, bakery or dog groomer closer
Portfolios and results
When evaluating SEO service providers, be sure to look at their portfolio of clients and case studies detailing what they have accomplished for others. Note whether the SEO service specializes in specific industries or audiences and their typical client size.
You have a clear idea of what results might be possible, based on what the provider has done for others, as well as how long it will take for new SEO efforts to start gaining traction. If you work with a solid SEO agency, you should start seeing positive results 60-90 days after the initial implementation of the strategy, but keep in mind that it can take 120 days or more to make a significant impact.
Potential conflicts
When interviewing SEO providers, check for competitive conflicts. If an agency represents multiple businesses targeting the same search content in the same limited local market, this is a potential red flag. While this type of SEO agency likely understands your market well, they are also likely to use similar SEO strategies for direct competitors, which can put you at a disadvantage in tight local competitive climates.
Reports and transparency
It’s best to work with a provider that offers full transparency about what it will do for you and how it will generate and report results. Some SEO agencies just use powerful SEO analysis software like Ahrefs, KWFinder or Semrush and regurgitate the findings in the form of polished SEO reports for their clients. You could do this level of SEO on your own, and probably for a much lower cost than hiring an SEO agency.
While the search statistics of major SEO software programs are useful, statistics alone are insufficient. When evaluating SEO service providers, have them explain how they add value to your SEO efforts beyond what you could do yourself using off-the-shelf SEO software.
Your SEO agency should provide useful information on where and how to adjust your website content to achieve optimal search visibility. Your SEO provider should also help you better understand your search competition and discover untapped or undertapped opportunities to raise your search rankings.
Before you agree to work with anyone, ask for a full accounting of what metrics will be reported, when the numbers will be reported, and how performance trends will be tracked and reported over time. Your SEO service provider should provide detailed progress reports every month so you can measure the return on investment (ROI) of your SEO spend.
Ethics: White Hat vs. Black Hat SEO
White hat SEO refers to tactics that are aligned with search engine best practices. If an SEO tactic is approved by Google, you can safely use it for your website. Black Hat SEO refers to tactics that aim to improve a website’s search visibility using more manipulative methods that distort reality. Black hat tactics are prohibited by Google and may result in a Google penalty to reduce traffic or cause search engines to permanently block your site.
Examples of black hat SEO include keyword stuffing, link spamming, link exchanges, hidden text or links, buying backlinks, and sneaky redirects. It’s important to vet your vendors to make sure they’re only using white hat SEO tactics.
Customer service and reviews
You can and should expect exceptional customer service from your SEO partner. One way to gauge a provider’s reputation is to search online for reviews written by real customers. If you work with a local business, check out customer reviews on their Google Business Profile page.
Another way to learn more about what you can expect in terms of quality of service is to ask your professional network if anyone has worked with a specific agency. Getting feedback from someone you know and trust is ideal. You can also ask for client references from the SEO agency you are considering working with and speak directly to an active client.
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