Google Analytics 4 is reportedly missing data from the User Acquisition and Traffic Acquisition reports due to a bug.
Users are reporting that data prior to September 6 is no longer available, despite having been in effect for at least two years prior, as demonstrated in the screenshot below:
The screenshot was shared in Google Analytics Help Center.
In response, 15 other people confirmed that they were experiencing the same issue:
Why we care If you have this problem, please be assured that the error has been submitted to Google at Issue tracking. Also, your data is not lost; you can still report on traffic in the crawl reports or standard reports with a different dimension, such as source/medium.
What Google says. Google did not immediately respond to Search Engine Land’s request for comment.
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deep dive. Read the full thread in the Google Analytics Help Center for more information.
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