Innovative and cutting-edge clothing and apparel companies craft memorable domains for their online stores.
BELLEVUE, Wash. , Sept. 27, 2022 /PRNewswire/ — Identity Digital™, a leader in connecting the online world with domain names and related technologies, announced after an exciting Fashion Week that startups, small and well-known brands like Vogue and Michael Kors are choosing descriptive domains to elevate their digital brands. Descriptive domains allow users to benefit from meaningful words on both sides of the dot and can anchor a strong search engine optimization (SEO) strategy, helping shoppers find businesses online more easily.
Smart branding is key to the competitiveness of the fashion sector. A brand communicates the unique characteristics of a business: the visible style and the feelings and emotions associated with it. In the digital age, building a cohesive brand online is essential to continuing to express a company’s brand identity and staying ahead of the curve.
Many fashion-related companies are taking advantage of descriptive domains that use both sides of the dot to showcase their brands. For example, the innovative fashion magazine Vogue directed readers to its online edition of Fashion Week with the vogue.world domain. This domain name clearly expresses what Vogue embodies, fashion worldwide, and installs this brand concept in every reader. Other famous fashion companies that choose shorter, more memorable domain names that reflect their brand identity include michaelkors.global and ralphlauren.global.
Fashion companies are also using Identity Digital top-level domains (TLDs) to quickly communicate exactly what their companies do, such as president.shoes, the Johnston & Murphy site about the tradition of providing footwear to US presidents and staud.clothing, a leader in wardrobe staples.
Descriptive TLDs are also popular with up-and-coming brands, including brielle.clothing, featured in Who What Wear 2021, Ali MacGraw’s butter.shoes company, and freedomheated.clothing, which offers heated clothing for bikers.
Limitato.shop and limitao.clothing chose their names for companies that offer fine wearable art, babycakes.clothing is a black-owned crochet shop with products created by cancer survivors, and bearwear.clothing, is a brand of clothing and comfort founded by The MTV. Challenge and Ex on the Beach, UK alum Rogan O’Connor.
The Wrap Life, which offers authentic African wraps, chose TheWrap.Life as their domain. Nnenna Stella, founder, says: “I thought it was the perfect introduction. It’s the name of our company and .life supports our mission: we’re doing things differently.”
“We’ve seen a steady increase in fashion-related companies buying our domain names over the past four years, and 2021 showed a significant increase,” said Akram Atallah, CEO of Identity Digital. “Choosing the optimal domain is the foundation of a successful SEO and digital branding strategy, and we’re excited to see well-known fashion and apparel brands both small and large adopt descriptive domain names to make this happen.”
Those interested in learning more about Identity Digital domain names should contact their preferred domain registrar to check availability and pricing.
About Digital Identity
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs including .live, .technology and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with their registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. For more information, visit digital identity.
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SOURCE Identity Digital, Inc.
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