Google expanded its generative AI features for automatically created assets (ACA) to all English-language advertisers in the US and UK.
Why we care If you’re an English-speaking advertiser in the US or UK, you can now start using generative AI to help you build your ad campaigns, giving you access to a wider range of ideas instantly and significant time-saving advantages.
ACAs explained. Auto-created assets (ACAs) are a campaign-level setting that advertisers can enable. Enabling this setting automatically generates resources such as headlines and descriptions. These generated assets complement those provided by advertisers for their responsive search ads, enhancing the overall content of the ad.
Generative AI and ACA. In some cases, generative artificial intelligence is used to create assets that better match what people are looking for. This helps ensure that the content generated is relevant and aligned with user search queries.
How it works. Auto-generated assets (ACAs) work alongside responsive search ads and generate new content, such as headlines and descriptions, based on the specific details of your ad. This includes factors such as the landing page, existing ads, and keywords.
When your ad is eligible to appear for a query, responsive search ads take into account both the resource pool you’ve created and the automatically generated resources. The system then serves the predicted combination for the best performance.
What Google says. Google Ads Liaison Officer Ginny Marvin said X:
“Generative AI is used to improve the resource’s relevance to the search query and the predicted performance of your search ads in Search and Top Performance campaigns.” “ACA is intended to complement, not replace, your existing headlines and descriptions.”
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deep dive. Read Google’s auto-generated resources guide for more information.
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