SINGAPORE – Dissemination to the media – 27 September 2022 – As Singaporeans brace for another year of rising prices, many are looking for ways to counter the effects of inflation.
One way businesses can help reduce their costs is through search engine optimization (SEO). By optimizing their websites and improving their online presence, businesses can ensure that they are seen by more consumers, even in times of economic hardship.
SEO agency Traffv shares three ways SEO can help businesses counter the effects of inflation:
1) SEO can help businesses save money on advertising.
By optimizing their website for search engines, businesses can ensure that they appear at the top of search engine results pages (SERPs). This means they will be seen by more consumers without having to spend money on paid advertising.
Organic clicks carry no direct cost, making SEO an effective way to reach consumers without spending a lot of money. Paid advertising can be expensive, especially when inflation increases the cost of goods and services. Organic clicks get more conversions as users trust organic results more. In times of economic hardship, many consumers are looking for ways to save money. They may be less likely to buy from companies they don’t know. So while paid ads may get more clicks, a higher percentage of users will convert more when they click on an organic result.
2) The Internet will remain the most effective sales channel.
Online sales have grown steadily over the past few years, and this trend is expected to continue during inflation. This means there is a lot of potential for businesses to grow their online sales during inflation.
Singaporeans will spend less during inflation, but will most likely be in line when they spend. This is because consumers will continue to shift their spending to online channels. If anything, online searches increase during recessions for most industries.
3) SEO can help companies improve their brand image.
In times of economic hardship, it is important for companies to maintain a positive brand image.
As mentioned earlier, consumers looking for ways to save money are less likely to buy from brands they don’t recognize. By appearing on the first page of Google, businesses can show consumers that they are still relevant and trustworthy, even in difficult times.
This helps them build relevance, authority and trust with their target audience and ultimately increase sales.
Investing in SEO during inflation can also help businesses build the data and analytics needed to increase long-term competitiveness. Insights gained through SEO can help brands improve their products and services and make better decisions about marketing and sales strategies.
So if you’re looking for ways to help your business cope with inflation, don’t forget about SEO, whether you’re doing it yourself or engaging with a SEO agency. It may just be the key to maintaining your bottom line.
To know more about SEO services or tips on how to use SEO to counter the effects of inflation, check out and get a free custom SEO proposal.
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