Google Analytics 4 introduced eight new dimensions for tracking and analyzing paid and organic traffic sources:
Manual font. Medium manual. Source / manual medium. Manual campaign name. Manual campaign identifier. Manual term. Manual content Manual source platform.
Why we care These new insights enhance your ability to analyze user behavior and performance across channels, offering enhanced reporting, scanning, segmentation, and audience analysis capabilities. This allows for better optimization of your content strategy.
What are the dimensions? Dimensions are characteristics or properties of your data. For example, the “City” dimension reveals the city, such as “Paris” or “New York,” where a session begins. Similarly, the “Page” dimension provides the URL of the page viewed.
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deep dive Read Google’s announcement in full for more information.
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