People spend a lot of money during the holidays, and that means many businesses expect to get a lot of sales during the holiday season. However, the presence of holidays on a calendar does not guarantee that your business will have sales or an increase in sales. Fortunately, there are a few ways to make sure your business thrives during the winter holidays. Read on for some ways to increase sales during the holidays.
Offers Gift Cards
Gift cards help increase brand awareness and stay competitive with the big chain stores that sell their gift cards everywhere. You can even design custom gift cards that are perfect for the season and stock to attract additional customers who may or may not be on the fence about purchasing a gift card. Be sure to display gift cards in an easily accessible area. That way, if people who don’t know your store come in to buy a gift card for a loved one, they can easily find what they’re looking for.
Advertise online
Having a website and social media accounts is a great way to engage with customers and increase holiday sales. That’s because people will be searching the internet for holiday sales and deals, and if you can offer any kind of discount or reward, they’ll want to start shopping. Make sure your website and social media accounts are optimized for the holidays, such as having a holiday-related pop-up on your website and relevant social media posts. To make sure people see your sites and posts, optimize both for search engine optimization (SEO).
Invest in marketing
As we discussed earlier, the holiday season is no guarantee of sales. You need someone or a company familiar with holiday marketing strategies to help you reach your customers during this busy time. Marketing experts should be able to help you advertise online, as we mentioned above, and use other marketing strategies to reach people. Identify your ideal customer and reach out to marketing experts in the area who have experience working with businesses like yours and finding the type of customers you want. You can use them just for the holidays or keep them year-round to make sure you’re always seen by the right people.
Some of the best ways to increase sales during the holidays are to offer gift cards, advertise online, and invest in marketing. All three strategies will help you reach customers and make those important holiday sales that will get your business off to a good start in the new year.
Emilie St. John is a freelance journalist featured weekly in the Los Angeles Wave newspaper and can be reached at emiliesaintjohn@gmail.com.
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