LinkedIn has introduced new AI-powered features to improve the networking experience on its platform.
These updates come at a time when many professionals are reevaluating their careers and looking to expand their networks.
The new features use artificial intelligence to streamline processes like making connections, searching for work and sharing content.
Competitive advantage in the labor market
LinkedIn cites a recent survey that found 85% of professionals will consider changing jobs by 2024.
LinkedIn recognizes that building and maintaining a professional network requires a substantial time commitment, with nearly a quarter of respondents reporting that they spend 6-10 hours per week on networking activities.
AI to the rescue
LinkedIn’s latest features use AI to make networking more efficient.
This includes a redesigned network tab with two sections, “Grow” and “Getting Up To Date,” aimed at helping users expand their network and stay up-to-date on existing connections.
The “Grow” tab.
The “Grow” tab uses AI algorithms to help users manage connections and find relevant new contacts. Provides personalized suggestions using the “People You May Know” feature.
The “Get Up to Date” tab.
The “Get Up to Date” tab prompts users to reconnect with their network based on updates such as job changes, job anniversaries, new hires, or birthdays. This is intended to encourage more meaningful interactions between users.
Crafting the perfect first message
LinkedIn has introduced a Premium feature that helps users compose introductory messages when starting conversations to address the “blank page problem” that many face when starting conversations on the platform.
The tool provides draft messages tailored to both parties incorporating information from their profiles, which users can customize to reflect their voice and conversation goals.
The power of connection
With more than 5 billion connections made on the platform by 2023, LinkedIn expects engagement and interactions to grow in 2024.
Because professional relationships can greatly influence career advancement, LinkedIn’s newest AI-powered features aim to make job market navigation easier and more efficient for users looking to advance in competitive industries .
Featured Image: nitpicker/Shutterstock
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