Press release
–
Sep 26, 2022 9:48 AM EDT
SARASOTA, Fla., September 26, 2022 (Newswire.com) –
Throughout 2022, thousands of companies have used Newswire’s Media Advantage platform to share their news while repurposing their stories for business marketing to ensure the online visibility needed for brand awareness and increased the sales
Chief Marketing Officers (CMOs) recognize that a cadence of press releases supplemented with earned media, sponsored media interviews, and Forbes leadership pieces are quickly replacing third-party SEO programs that are not delivering the desired ROI.
“Newswire customers are transforming the power of the press release by leveraging our Media Advantage Platform (MAP) that enables earned media, native advertising and thought leadership opportunities to drive their integrated media and marketing performance,” he said. said Joe Esposito, general manager of News. “We use our own platform to deliver our story consistently to drive our growth,” Esposito added.
Every day the power of a press release is being transformed into a powerful marketing tool in the technology, e-commerce, healthcare and financial services industries. For example, companies in the healthcare and health technology industry have leveraged the Media Advantage platform to gain coverage in several industry-leading publications, including but not limited to:
Authority Magazine Grand Rapids Business Journal HIPAA Journal Healthcare Tech Outlook podcast mHealthIntelligence Ten7
Opportunities like these have allowed CMOs and CEOs seeking higher return on media spend to share their insights through thought leadership pieces and ancillary paid media opportunities. Post media outreach and pitching, included as part of Newswire’s Media Advantage platform, leverages press release campaigns to create earned media opportunities.
Earned media coverage can often lead to benefits such as a noticeable increase in website traffic, higher conversions, improved search engine optimization rankings, and more. In addition to brand awareness and online visibility, Newswire repurposes campaigns through sponsored content, digital marketing and paid advertising to generate inbound interest that drives sales.
“While the roles and responsibilities of CMOs will vary from company to company, we are primarily responsible for planning and implementing an organization’s overall marketing strategy. The Media Advantage platform is available to CMOs like me who are looking for new ways to engage audiences and help them generate more returns on their investment,” said Newswire Chief Marketing Officer Charlie Terenzio.
Visit www.newswire.com to learn how to deliver the right message to the right audience at the right time.
About Newswire
Newswire is a media technology company that offers its clients the Media Advantage Platform, consisting of press release distribution, media databases, media monitoring and newsrooms that drive media advantage: increased awareness of the brand through earned media, increased online visibility through increased SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Through its disruptive Media Advantage platform, relentless commitment to customer satisfaction and passion for customer performance, Newswire is automating media and marketing communications for businesses large and small looking to deliver the right message to the right audience in the right time for the right purpose.
To learn more about Newswire and its Media Advantage platform, visit Newswire.com and find out why our customers have named us #1 in customer satisfaction and ease of use four years in a row.
Contact information:
Charlie Terentius
CMO and SVP of Media Communication and Marketing
news
Office: 813-480-3766
E-mail: charlie@newswire.com
Source: Newswire
[ad_2]
Source link
