Search engine rankings can make or break your online presence, and many real estate professionals are looking to leverage their digital marketing in creative ways to stand out from the competition. More and more TLDs other than the usual .com are appearing in online search results, including domain .real estate. These domains allow professionals to highlight their expertise directly on their web address, which can help home buyers and sellers find you faster online.
Search engine optimization is the key to unlocking the full potential of your online presence. While traditional .com domains have been the preferred choice for many types of businesses and professionals, a .realestate domain offers a unique advantage for anyone working in real estate. It’s not just a web address; it’s a strategic move to improve your visibility in the competitive real estate arena.
Even if you’ve mastered the basics of SEO, you can still improve your online visibility. It might be time to consider the not-so-secret weapon: a .realestate domain.
Geospecificity and search engines
Search engines love specificity. They thrive on understanding user intent and delivering relevant results. This is where the power of a .realestate domain comes into play. By incorporating location-specific keywords into your domain, you are telling search engines that your content is not only related to real estate, but directly related to a specific area.
For example, a domain like YourCity.realestate tells search engines a lot about the geographic focus of your content. Prospective clients searching for real estate in this area are more likely to come across your website, increasing your chances of receiving more leads and referrals.
Did you know that NAR members also receive a free custom .realtor™ domain for the first year? A .realtor™ website is a great way to instantly let the world know who you are and what you do. Secure your a obtain.real estate agent and stand out from the competition!
Learn from professionals like you
Most home buyers start their search online, looking for properties in specific cities, neighborhoods and school zones. With a geotargeted .realestate domain, like Lisa Kunkel’s CranberryTownship.realestate, you will position yourself as a local expert. That’s more potential leads for you.
With her .realestate domain, Kunkel, an agent with Keller Williams Realty in Wexford, Pa., has created a localized online experience that is both engaging and informative. “Registering the website and the .realestate domain name has been a huge help,” he says. “I’m on my fourth transaction in the area since I started using a .realestate domain last year.”
A magnet for shoppers
With .realestate, you can have as many domains as you want, and each comes with a free website that you can upgrade with features like videos and home search to attract buyers. Think about all the places your buyers are searching and set yourself up as a referral agent with a custom .realestate website for each.
Plus, with your free .realestate website, you get a special neighborhood template designed for geo-specific domains like Kunkel’s. These built-in templates maximize your website’s SEO potential and capture more potential traffic for your business.
As a bonus for REALTOR® Magazine readers, there is an exclusive 15% discount on .realestate domains for a limited time only. Just select your domain and use promo code “SEO” at checkout to claim your savings.
Don’t miss the opportunity to revolutionize your online presence. Increase your search engine rankings with .realestate domains that help you become the go-to real estate professional in your area. Start your search today at obtain.property.
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