German search engine optimization (SEO) platform SISTRIX ranked Homes.com portal number 43 in a list of fastest growing domains in the US. The company has been classifying domains for 15 years.
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German search engine optimization (SEO) platform SISTRIX named Homes.com one of the 100 fastest growing domains in the United States. The portal owned by the CoStar Group was the only real estate site to do so the IndexWatch 2023which focuses on domains with stronger organic visibility growth and a decrease on Google.com.
Andy Florance
“It is an honor to be recognized by SISTRIX’s 2023 IndexWatch for the significant growth and awareness that Homes.com has experienced throughout 2023,” CoStar Group founder and CEO Andy Florance said in a statement Friday. “We set out to create a platform with the highest quality content on neighborhoods, schools and parks that benefits homebuyers and all agents.”
SISTREX measured a total of 100 million domains for 100 million keywords on Google. The United States accounted for nearly 2,500 of the domains on the list, which is divided into four categories that measure the domains with the largest increases and decreases in absolute visibility and absolute percentage growth.
Homes.com’s index score, which SISTREX calls visibility points, rose from 20.94 in February 2023 to 43.54 in January 2024.
“This growth in visibility is a testament not only to the quality of the product, but also to the quality of our team to consistently produce the best user experience,” said Florance.
The SISTRIX listing adds another layer to the months-long traffic battle between Homes.com and Realtor.com.
In October, CoStar Group announced that Homes.com had usurped Realtor.com as the nation’s second largest residential portal. CoStar Group said monthly unique visitors to Homes.com jumped from 46.3 million in August to 100 million in September, a whopping 117 percent change. Competitors doubted Homes.com’s triple-digit growth and claimed that CoStar inflated the numbers through heavy paid advertising.
At Inman Connect New York, Florance and Realtor.com CEO Damian Eales addressed the traffic drama during their respective sessions on the conference’s main stage. Eales did not call Florance a liar, instead choosing to compare the CEO’s traffic claims to a student who “marked [their] own duties”.
Still, Florance upheld the validity of Homes.com’s traffic while hinting that the next round of statistics expected during CoStar Group’s fourth-quarter earnings could be just as incredible for competitors as the previous
“[We use] Google Analytics, and it’s widely accepted as the gold standard,” he said. “It’s how Realtor.com has reported its numbers for the last decade, how Zillow reported its numbers for the last decade, how Redfin reports”.
“We can’t lie,” he added. “If I lie about a number in public company reports, I’m going to jail four times as much as you are for shooting someone in the head on the street. Public companies don’t invent these things.”
Email Marian McPherson
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