Did you know that 65.8% of the population Do you think AI content is equal to or better than human writing?
This is amazing, at least to me.
With so much AI-generated content being generated over the past year, it’s become harder to tell if a human wrote it unless there’s a tag.
So the question is, why stop writers from using AI?
This question is worth asking, given that AI content is equal to or better than human-written content.
Are there any risks with Google penalties?
Is this content useful to the people who read it?
Are there any ethical concerns?
These are the questions we will answer in this article.
Ethical concerns in the use of generative AI
By now, you’re probably familiar with generative AI and its various use cases, especially in digital marketing. Many have written about its integration into SEO and PPC efforts.
While generative AI can streamline and improve content creation, it raises ethical concerns, particularly regarding the originality and authenticity of content.
These concerns are valid and important to consider.
Authenticity and misinformation
Generative AI can create highly realistic and compelling content, raising concerns about the potential to spread misinformation.
For example, deepfakes (synthetic media where a person in an existing image or video is replaced with someone else’s likeness) can be used to create false narratives or impersonate individuals, which can lead to serious social and political repercussions.
Intellectual property rights
The New York Times sued Microsoft in December of last year AI Use of Copyrighted Worksas millions of articles were taken to train chatbots that now compete with the NYT.
However, people and companies generally agree to “steal” copyrighted work from search engines. That’s because there’s a clear benefit for everyone involved: Google sends billions of visitors to sites around the world.
Visitors then turn into money, and thus the SEO industry was born.
So how does this fit into ethical considerations?
fair use vs. exploitation: Most online experiences involve a search engine. Sites owned by Google are the most visited cross-platform web property in the USA
Transparency and attribution: Google and other search engines provide a link to websites, which represents attribution to your work.
Intellectual property is taken more seriously when only one party will benefit from the AI-generated content. The important thing is that the content is attributed to the original creator in a win-win approach.
Dig Deeper: How to prevent AI from taking your content
Prejudice and fairness
AI systems can identify and amplify biases present in their training data. This can lead to unfair or discriminatory results, especially in sensitive applications such as recruitment, law enforcement and credit scoring.
Bias is commonly known as an error in the decision-making process that results in unfair outcomes.
In the context of AI, bias can be found when the AI content is the result of discriminative training.
For example, when asked to generate CEO images, AI models such as Midjourney, OpenAI’s DALL-E, and Stable Diffusion they predominantly produced images of men, which reflects gender bias. This bias reflects the underrepresentation of women in CEO positions in the real world.
That’s why it’s important to fact-check AI-written content.
Dig Deeper: Ethical AI in SEO: Ensuring responsible implementation
Are there risks to SEO penalties?
One of the most frequently asked questions about AI content is whether sites are penalized for using it.
The simple answer is yes, they are, but not always.
It depends on a few factors, for example, whether the content is useful to search engines and readers.
Here are some of the reasons why Google might penalize your website for using AI-generated content:
Lack of EEAT
Search engines evaluate the experience, expertise, authority and trustworthiness (EEAT) of content for certain topics, especially in sensitive areas such as health, finance or legal advice.
We’ve seen many websites lose traffic due to a lack of evidence that the authors were knowledgeable.
In a recent viral story, a website went from 1 million organic visitors to 0 in 3 months. This massive traffic loss is attributed, although not confirmed by the website, to bad content.
The content, consisting of more than 1,000 AI-written articles, displayed large-scale erroneous Excel formulas, which was unhelpful to readers.
Duplication and plagiarism
Generative AI can inadvertently produce content that is too similar to existing material on the web, leading to issues of duplication or plagiarism.
Search engines penalize websites for content that is not original or that is seen as an attempt to manipulate search rankings by copying existing content.
Here it is Google’s stance about plagiarized content:
“Scraped content, even from high-quality sources, without useful additional services or content provided by your site may not add value to users. It may also constitute copyright infringement. A site may also be degraded if a significant number of valid legal removal requests have been received.”
If Google believes you have violated its policies, it can issue penalties through manual actions.
Dig Deeper: Google’s Changing Approach to AI Content: An In-Depth Look
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AI content can be useful to the people who read it
Another burning question that is asked most about AI-generated content is whether it is useful for people.
It could be, yes.
But I don’t think it matters if AI writes the content.
If the content is well written, authoritative, and most importantly factually correct, all that matters is that people find it useful.
There are many examples of companies using AI for content creation and their SEO results are good.
Google said many times that if you write content for the sole purpose of working on search engines, you can get penalized.
You can use AI to create content
AI-written content can generate results for your website if the criteria described above are met.
Does this mean you can now generate 1000 items with AI? Probably not.
AI tools are not perfect, they need human review and review. The human touch is still important to the success of your SEO campaigns.
This means that you need to make sure that the facts are correct and that the sources receive the correct attribution. You must meet the EEAT criteria to create a bulletproof content strategy that will stand the test of Google’s algorithm updates.
Using AI to generate content is a safe bet in my opinion. But only if you’re involving the right people in the process.
Otherwise, if you want to experiment with AI-generated content, do so on a website that can afford a penalty.
In other words, don’t use pure AI on your clients’ or employers’ websites.
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