Semrush and Moz are two tools that can achieve your SEO needs. Both platforms require a bit of training to maximize your subscription and get everything you’re paying for.
Initial price
Both Semrush and Moz can be expensive, but Semrush offers a price discount when you subscribe and pay annually. Semrush is more expensive than Moz, starting at $108.33 per month (with annual billing), while Moz is only $70 per month (with annual billing). Users should examine both products and determine if Semrush’s additional features are something they will use and therefore worth paying more for.
Keywords to track
When doing SEO work, you want to make sure you can track the keywords that are important to your campaigns. This is the foundation of any SEO tool. Semrush lets you track 500 words in their referral plan, while Moz lets you track 300 in their referral plan. These numbers increase with higher-level plans, expanding what you can track in your projects or campaigns.
Results to report
When doing keyword research, you want to see as many results as possible to get the best idea of where you might see success. Semrush’s referral plan offers 10,000 results per report, while Moz has 10,000 rows per keyword query in its referral plan. These numbers increase on higher tier plans.
projects
Projects or campaigns are the websites you want to follow regularly. These are the top URL domain names. Semrush’s referral plan allows you to have five projects, while Moz allows you to have three campaigns. These numbers increase when you subscribe to higher-level plans.
Backlink queries
Backlinks help your URL gain traction with search engine spiders and show them that your website is relevant. Semrush doesn’t offer a backlink query, while Moz’s starter plan has 5,000. This is an important feature that helps you maximize your visibility when used correctly.
Content marketing platform
The core of SEO is the content produced on the website. Semrush has tools to help you deliver the content you need to rank with their content marketing platform. This is not something Moz currently offers.
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