Google Analytics 4 introduced new Instant Support features to help users navigate the platform more effectively.
In addition, a set of new GA4 video tutorials was released on YouTube, providing a step-by-step guide to extracting more meaningful information from your website data.
The additional support and guidance for navigating GA4 will be especially valuable for those still struggling with the platform, especially after the forced migration from Universal Analytics last summer.
New features. You can access the new support tools in GA4 by locating the gray question mark icon in the upper right corner. Clicking this icon will bring up a drop-down menu containing four new functions:
More information on this page: This guide explains in detail how to use the current page features of Google Analytics.
Beginning of the route: You can start a guided tour, if available, to learn the step-by-step procedures related to the current page.
Get more help: For more help, you can explore the Google Analytics Help Center or join the Google Analytics Help Community.
Submit feedback: You can now share your feedback with the Google Analytics team when you encounter an issue.
Here’s a preview of the new GA4 support offering:
YouTube tutorials. In addition to the new help features in GA4, Google released a series of new videos tutorials on YouTube to provide users with a practical guide on how to use GA4 more effectively. Modules covered in the series include:
How to find out where users are coming from in acquisition reports. How to discover different ways users interact with your site or app using engagement reports. Measure e-commerce performance using monetization reports. Identifying unexpected trends using Google Analytics reports. Reports and UI.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid media, retail media and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
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