Chris Silver Smith, Online Reputation Management Expert
Well-known internet reputation expert and frequent SEO expert Chris Silver Smith will present various techniques for improving your online reputation.
DALLAS, TEXAS, UNITED STATES, January 30, 2024 /EINPresswire.com/ — Prominent and frequent online reputation management expert SEO Expert Testimony in litigation, Chris Silver Smithwill speak at the upcoming Pubcon Las Vegas 2024 conference and present multiple contemporary techniques for managing and improving your online reputation in Google search engine results.
Smith has worked in internet marketing and technology for a long time, almost three decades. Smith is a longtime writer at Search Engine Land, the preeminent search engine news and information website, and his background includes search engine optimization (SEO) consulting for Fortune 500 and major internet retailer websites. Smith is also a contributor and technical reviewer for the definitive book on search engine optimization, The Art of SEO 4th edition, which was published in 2023. As an Internet marketer, Smith is particularly known for his work on Online Reputation Management, which has included consulting. both for large companies and individuals. He and his firm have managed the online presence of public figures and major brands and helped countless people overcome negative representations.
Smith is also known for his work as an SEO expert witness, having participated in major trademark infringement, online defamation and Internet technology lawsuits. Some of Smith’s clients in this work have included: GoDaddy, Starbucks, Versace and Adidas. Last year, Smith’s testimony in court helped a defamation victim win her case against Google.
Google’s ever-evolving algorithm and shift to display scrolling search results have made online reputation management especially challenging in 2024.
Smith says: “The advent of AI and machine learning techniques has made it very difficult for reputation specialists to help clients overcome the strength of mainstream media rankings, as well as social media and online forums. However, with our ongoing research and development, we have also developed additional techniques that have positive effects and can help balance the balance in situations where negative information is sometimes disproportionately prominent.”
At the upcoming Pubcon session, Chris Silver Smith has indicated that he will present techniques that can help various forms of content rank higher in search results, helping to offset and displace negative elements so that they are less visible. In addition, it will provide specific optimization methods for subject “Knowledge Boards” that can help improve, extend and strengthen them. Knowledge Panels are a product of Google’s incorporation and visualization of its Knowledge Graph, which is its collection of facts and information about topics that include people, organizations, creative work, and other topics.
“Some techniques,” notes Smith, “are outside of traditional technical work and may involve a deep understanding of the interrelationships between human psychology, online technology, media, and legal strategies. Sometimes, a combination is needed of disciplines to effectively cause a negative effect. disappear or greatly reduce their visibility so that they no longer cause ongoing damage.”
Smith’s presentation will be during the “Reputation Management and Social Reputation” session of the conference on Tuesday, March 5, 2023. The session will be of primary interest to those working as reputation management consultants in online and defamation lawyers and also for individuals and businesses looking for information on how to manage their own online reputation.
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Chris Silver Smith is the CEO and founder of Argent Media, a search engine marketing agency in Dallas, Texas, specializing in search engine optimization (SEO), search advertising (PPC), social media management, website design and development and online reputation management. . Smith has provided strategic SEO consulting to Fortune 500 companies, major Internet retailers, small businesses, and individuals. Smith is a longtime writer for Search Engine Land and was the recipient of Verizon’s Individual Excellence Award for his SEO project while working for the corporation. For more information, visit ArgentMedia.com.
Pubcon is one of the oldest annual internet marketing conferences, offering a multi-channel educational program featuring some of the industry’s leading companies, speakers, exhibitors and sponsors involved in social media, internet marketing, search engine and advertising on line. The Pubcon Las Vegas 2024 Conference will take place at the iconic MGM Luxor Hotel in Las Vegas, Nevada from March 4-6, 2024. The conference will include sessions that will delve into the most significant change in search marketing in the last twenty years . : The emergence of AI in search and its use in all aspects of search marketing. For more information, visit the Pubcon website.
Chris Silver Smith
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30 Jan 2024, 14:42 GMT
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