Google has rolled out changes to its search results in European regions to comply with the Digital Markets Act (DMA). We’ve seen evidence of how this will change search results for a while now, but here’s a step-by-step look at how hotel search results have changed in the EU.
Luc B. Penycate, who does a lot of hotel-based SEO around the world, including a lot in Europe, had documented many of the changes in this video below. Posted this on X:
He also shared a bunch of screenshots documenting these changes, which include new site carousels, a new way to present hotel results, and more.
Here are those tweets:
Google Hotel Ads carousel, in Search and Google Hotels. pic.twitter.com/1QDKMilTZQ
— Lluc B. Penycate Ⓐ (@Lluc_SEO) January 30, 2024
The Places module Replaces the search results module (above or below the local package) pic.twitter.com/2V7zCgfCtj
— Lluc B. Penycate Ⓐ (@Lluc_SEO) January 30, 2024
A new rich results carousel gallery is shown for some pages. pic.twitter.com/O9OiBmW3ds
— Lluc B. Penycate Ⓐ (@Lluc_SEO) January 30, 2024
The local hotel package no longer links to Google Hotels. The GBP profile is displayed instead. pic.twitter.com/mqodWxd3Jo
— Lluc B. Penycate Ⓐ (@Lluc_SEO) January 30, 2024
a lot of “Google spam” around page 3 of results. Google Books results. pic.twitter.com/9xKUtxj8pC
— Lluc B. Penycate Ⓐ (@Lluc_SEO) January 30, 2024
Here are some important changes to the way Google displays hotel results in the EU.
Discussion in the forum a X.
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