There are many off-page SEO strategies that improve your Experience, Authority and Trust (EAT) so your website ranks higher on search engines like Google. To help, we’ve put together a list of the top off-page SEO strategies that drive the most organic traffic. Many of the strategies below relate to link building tactics, while others focus on increasing other branding signals that factor into your website’s ranking. Check out the full list below and choose the strategies that best suit your needs:
Create shareable content
To generate positive brand signals that build authority and trust, make sure your content is engaging enough that other websites, influencers, and your target audience are motivated to share it. Creating shareable content starts with understanding your audience’s needs and then providing useful information in a unique and engaging way.
Examples of shareable content include comprehensive guides, insightful industry reports, or visually appealing infographics that provide value. The more your content is shared, the more backlinks you will build. Plus, you’ll also generate positive brand signals when people share your content on social media and more.
Make a direct disclosure
One of the most common ways to build backlinks is through direct outreach. Direct outreach is the act of finding relevant websites with high domain authority and then contacting them via email or similar medium to suggest a piece of your content that they can link to. When doing direct outreach, it’s important to first identify the authoritative websites that are relevant to your audience. Then make sure to suggest really useful content that will help you on their website by linking to it.
Perform broken link building
Broken link building is a link building outreach strategy where you use SEO tools like Ahrefs or Semrush to identify broken links on relevant and reputable third-party websites. From there, you target those websites, identify the broken link for them, and suggest relevant replacement content for your website.
Respond to HARO requests
Help a journalist (I WILL) is a website that connects journalists and bloggers with expert sources for the articles they write. Journalists submit a query to get quotes from experts and will pick the top answers to include in their content. Often these journalists will provide a backlink to your website as attribution for the quote.
Guest blog on relevant websites
Guest blogging is a great way to improve your brand signals by building off-page brand authority and generating additional backlinks. In order for guest blogging to be effective, find relevant and reputable websites that accept guest blog submissions. From there, write high-value content for that website and submit it along with a writer bio that mentions your brand. Many guest blogging sites will often allow you to embed a link to your website.
Find unlinked brand mentions
There are many cases where a website or social media profile mentions your brand without linking to it. While even brand mentions can be a positive ranking signal for search engines, it’s important to identify those unlinked brand mentions and ask for a link to your website. One of the best ways to find brand mentions is to create a Google Alert for your brand. This way, you can get daily updates on who is mentioning your brand, reaching out to those who may be unlinked for a backlink.
Use influencer marketing
Influencer marketing is an effective way to increase brand mentions and interactions on social media, both positive off-page ranking signals for search engines. Make sure you only engage with social media influencers who have audiences relevant to your brand. Work with them to create an influencer marketing campaign that promotes your brand and value proposition, providing links to your website or social media profiles where appropriate.
Increase your social media engagement
In addition to influencer marketing, focus on increasing your social media engagement by posting relevant content to your social channels consistently. An engaged social audience that engages with your brand regularly is a positive ranking signal for search engines like Google, helping to build brand authority and trust.
Distribute press releases
Distributing press releases is a great way to generate organic backlinks, as many online publications will automatically pick up relevant press releases. Within each press release, you can usually provide one or two links to your website. The best approach when using this strategy is to work with a press release distribution company such as eReleaseswhich can not only help you write your post but also help you publish reputable posts.
Submit your website to online directories
There are many online directories that compile lists of websites on a variety of topics with links to each website in the directory. This is an effective way to build backlinks initially as you can often submit your website for free or for a small fee. However, be sure to verify the directory’s reputation before submitting. For example, some organizations such as Better Business Bureau or your local Chamber of Commerce have more powerful directories than others.
Generate online reviews
Online reviews provide a strong signal that is taken into account when ranking your content online. They can build a lot of credibility and trust because they are sent by third parties who have interacted with your brand. Focusing on generating positive five-star reviews from legitimate customers can help your off-page SEO tremendously. You can generate these reviews on third-party review sites, such as G2, as well as on your local Yelp page.
Optimize your local SEO
In addition to online reviews, it’s important to optimize local SEO pages, such as your Yelp page or Google Business Profile. By optimizing your pages with the most relevant brand information, you send additional ranking signals to search engines about your reputation and trustworthiness.
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